User Acquisition Manager (Meta Ads)

Gaxos Labs is a fast-growing company building and scaling B2C AI products, with Art-Gen as their flagship AI-powered image and video generator. We are seeking a User Acquisition Manager (Meta Ads) to own and grow our paid social acquisition channel while scaling a profitable product.

• Plan, launch, optimize, and scale Meta Ads campaigns with strong focus on CPA and ROAS
• Run continuous A/B tests on creatives, audiences, placements, and develop growth hypotheses
• Analyze marketing and product metrics such as LTV, ARPPU, ARPU, churn, and retention
• Manage and scale budgets across Tier 1 GEOs
• Work closely with creative team to brief, test, and scale winning creatives
• Participate in development of marketing strategy with the team
• Research and launch new traffic channels such as TikTok and Applovin

• 2+ years of hands-on experience with Meta Ads
• Proven experience managing $500k+ monthly budgets per product
• Mandatory minimum 2 years experience with subscription-based B2C products
• Strong performance mindset with clear focus on CPA and ROAS
• Experience scaling paid social campaigns in Tier 1 markets
• Solid understanding of key metrics: CPA, ROAS, ARPPU, LTV, churn
• Confident use of analytics and reporting tools (GA, Looker Studio, GTM, Sheets)
• Self-starter with strong ownership, accountability, and result-driven thinking

Benefits & Perks:

• Profitable product already scaling
• Large pool of winning creatives ready to be scaled
• Skilled and experienced creative team
• Unlimited vacation policy
• Flexible working hours - choose your own schedule
• Real impact on product growth, not just campaign execution