Assistant Brand Marketing Manager, GTM (Eye)

Revlon is a global beauty company with an iconic portfolio across color cosmetics, skincare, hair care, personal care, and fragrances. The Assistant Brand Marketing Manager, GTM (Eye) supports the Manager/Senior Manager in developing and executing go-to-market strategy to grow the Revlon Color Cosmetics Eye business. The role blends analytics and creativity to deliver on-time marketing initiatives that drive category share, sales, and profit.

• Implement marketing activities “on time and in full” according to the marketing calendar.
• Own performance tracking, reporting, analysis, and forecasting for the assigned segment; build and manage trackers with cross-functional teams.
• Develop category expertise through ongoing analysis, consumer insights, and monitoring of category dynamics and competitors.
• Support end-to-end display development and ensure consistent brand messaging across in-store, retail environments, and eCommerce.
• Partner with Retail Experience to deliver in-store graphics and messaging aligned to brand priorities.
• Conduct competitive analysis of innovation and seasonal promotions; recommend growth opportunities and tactical actions.
• Lead analysis to identify white spaces, new opportunities, and insights.
• Track competitive launch activations and support optimization of brand launch activations.
• Support unique marketing ideas and trade marketing initiatives.
• Assist in building seasonal retailer meeting decks and coordinate needs for retailer meetings (including logistics support).
• Track vendor invoices for monthly budget reconciliation; assist with forecasting builds and maintain the marketing budget tracker.
• Collaborate with sales, trade, IBP, and demand planning to develop support plans and improve forecast accuracy.
• Support briefing internal partners on marketing programs and assets across activation and media channels.
• Assist with ad hoc projects and preparation/tracking of reports and documents using Word, Excel, and PowerPoint.

• Education: Bachelor’s degree required.
• Experience: Minimum 2 years of CPG marketing experience preferred; beauty and/or personal care experience is a plus.
• Core skills: Strong analytical, strategic, problem-solving, presentation, verbal and written communication skills.
• Project skills: Project management, extreme attention to detail, strong organization, ability to manage multiple projects in a fast-paced environment.
• Collaboration: Ability to work cross-functionally, prioritize tasks, and take initiative.
• Tools: Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook, SharePoint); Power BI, Circana, and/or Nielsen preferred.
• Work authorization: Must be legally authorized to work in the United States without current or future visa sponsorship (no sponsorship/transfer available).

• Work model: Hybrid; expected to work from the New York office 3 days per week and remotely the remaining days.
• Compensation: Base pay range $80,000–$100,000 per year; may be eligible for short-term incentives.
• Benefits: Medical, dental, and vision; company-paid basic life insurance and short-term disability; options for long-term disability, supplemental life, FSAs, critical illness, group legal, identity theft protection.
• Retirement: 401(k) Retirement Savings Plan.
• Time off: 3 weeks vacation (pro-rated first year) and 12 paid holidays (vacation depends on role).