Social Media Strategist, Digital Communications

Solomon Page is a specialty staffing and executive search firm supporting clients across multiple industries and functions. They are seeking a Social Media Strategist, Digital Communications to develop and execute social media strategies that strengthen brand messaging, increase engagement, and drive web traffic. This role sits on the Communications team and reports to the Director of Digital Communications.

• Develop and implement integrated social media strategies, campaigns, and content calendars aligned with organizational goals
• Create, curate, and publish engaging content (text, images, video) across platforms including Instagram, LinkedIn, X, Threads, Facebook, YouTube, TikTok, and emerging channels
• Collaborate cross-functionally with marketing, development, events, policy, and program teams to produce timely and evergreen content
• Write short-form copy tailored to platform, audience, and campaign objectives while maintaining brand voice and consistency
• Own and manage the social media editorial calendar to align with key initiatives and organizational priorities
• Administer social media management tools (e.g., Sprout Social) including scheduling, inbox management, and workflow optimization
• Monitor and analyze social media performance and website traffic using Google Analytics and platform insights
• Generate performance reports and provide data-driven recommendations to optimize engagement and reach
• Stay current on social media trends, tools, and best practices to improve strategy and execution

• 4+ years of experience in social media strategy and digital communications (corporate, agency, nonprofit, or media)

• Strong project management skills with ability to meet deadlines and manage multiple priorities

• Excellent writing and editing skills; ability to distill complex concepts into clear, engaging content

• Experience analyzing quantitative and qualitative data to inform decisions

• Proficiency with social media analytics tools and platforms, including Sprout Social and Google Analytics

• Experience managing social media platforms and content publishing workflows

• Graphic design skills using Canva or Adobe Creative Suite

• Ability to source and present research in visually engaging formats for diverse audiences

• Bachelor’s degree in Communications, Marketing, Journalism, or related field

• Rate: $50/hr (converted to an estimated monthly equivalent)

• Location: Hybrid in NYC

• Benefits for hourly employees include medical, dental, 401(k), direct deposit, and commuter benefits (including freelancers)