Marketing Director, North America

Chiquita is seeking a Marketing Director, North America to lead marketing operations across the U.S., Canada, and Latin America in close partnership with Global Marketing and the NA Sales team. Reporting to the Global CMO, this executive role will amplify global brand campaigns and build integrated strategies to grow brand reputation, awareness, acquisition, and revenue with key retailers and wholesalers. The role also helps shape company-wide growth strategy while building a high-performing marketing organization.

• Own and evolve brand positioning across the U.S., Canada, and Latin America, aligning regional execution with global brand strategy and campaigns.
• Lead, develop, and mentor the North America marketing organization; define long-term vision, roadmap, operating model, and capability-building priorities.
• Oversee and manage the marketing department budget with disciplined prioritization aligned to growth objectives.
• Lead integrated marketing capabilities including global campaign amplification, trade and shopper marketing, media and digital marketing, and aligned local/global social editorial planning.
• Lead experiential events and sponsorships and integrate licensing into the brand marketing plan.
• Direct research and consumer insights to inform strategy and activation.
• Drive go-to-market activation with major retailers in the U.S. and Canada to increase household penetration and strengthen partnerships.
• Oversee U.S. category management and analytics using Circana, retailer data, and internal insights to identify growth drivers and consumer trends.
• Translate data and analytics into actionable commercial recommendations that influence retailer strategies and priorities.
• Partner cross-functionally with Supply Chain, Sales, Finance, Legal, and European Marketing for alignment and execution.
• Lead global institutional communications, including corporate positioning, crisis/reputation management, global content and PR strategy, internal communications and employer branding, and corporate CRM/stakeholder engagement.
• Strengthen Chiquita’s voice and reputation across corporate, industry, and global ESG platforms.

• Bachelor’s degree in Marketing, Business, Communications, or related field; Master’s degree preferred.
• 10+ years of executive marketing leadership experience; preferred background in food, agriculture, or consumer packaged goods.
• Proven record of developing and executing marketing strategies that drive measurable business growth.
• Deep expertise in brand strategy, demand generation, digital marketing, and global/institutional communications.
• Strong analytical and financial acumen with a data-driven mindset.
• Ability to define and manage marketing KPIs, dashboards, and performance reporting to measure ROI and effectiveness.
• Exceptional communication, leadership, and executive stakeholder management skills.
• Experience leading marketing initiatives in a high-growth B2B2C environment.
• Demonstrated ability to build, scale, and lead multifunctional marketing teams.
• Strong partnership experience with Sales leadership, including ownership of revenue-related metrics.
• Foundational understanding and experience in AI to support adoption of state-of-the-art technologies (highly preferred).
• Willingness and ability to travel up to 50%, including domestic and occasional international travel.

• Location: Based at Chiquita’s U.S. headquarters.

• Benefits: 401(k), 401(k) matching, health insurance, dental insurance, vision insurance, paid time off, wellness resources.

• Work environment: Temperature-controlled office environment; prolonged sitting at desk/computer; routine use of office equipment; some stooping, bending, twisting, and reaching may be required.

• Travel: Up to 50% (domestic and occasional international).

• Compliance: Requires satisfactory passing of a drug test in accordance with Florida Statute 440.102.