International PR & Influencer Marketing Coordinator

MAKEUP BY MARIO, a fast-growing global beauty brand, is hiring an International PR & Influencer Marketing Coordinator to support its Communications team. The role focuses on executing international influencer/press seeding, coordinating with PR agencies, supporting events and activations, and driving earned media performance for launches and evergreen initiatives.

• Support the Influencer & Communications Manager in managing relationships with international PR agencies, including coordinating meetings and taking notes.

• Manage international evergreen seeding and co-manage launch seeding (lists, addresses, shipping, PR kit customization, and one-off requests).

• Monitor and maintain a network of international content creators, influencers, industry leaders, and partners aligned with the brand values.

• Assist in building communications strategies that increase earned media and Earned Media Value (EMV).

• Provide event support including planning/execution, vendor and agency communications, logistics, timelines, and post-event ROI reporting.

• Maintain internal tracking of micro and mid-tier influencer opportunities and identify VIP influencer collaborations.

• Execute influencer/media event strategies for micro/mid influencer activations and local retail events aligned to international cultural calendars and the global marketing calendar.

• Own coordination of influencer and press seedings with international agencies (vetting lists, product shipping, and related logistics).

• Coordinate press interviews with international agencies.

• Produce global reporting on KPIs for influencer and editorial performance in partnership with PR agencies to measure benchmarks, product performance, and engagement.

• Build relationships with experiential agency partners, vendors, and venues across the region.

• Generate strategic ideas for amplification and activations across existing and emerging platforms.

• Work with the Manager to ensure influencers/content creators are consistently gifted, vetted, and invited to key events.

• 1+ years of experience in Communications, Influencer Marketing, Events, and/or agency environments.

• Bachelor’s degree.

• Beauty industry experience required (color cosmetics and/or skincare).

• Strong understanding of the global influencer and beauty PR landscapes.

• Ability to manage multiple projects and deadlines in a fast-paced environment.

• Excellent written/verbal communication and presentation skills.

• Highly organized, detail- and process-oriented, resourceful, and proactive.

• Collaborative and positive team player.

• Strong social media knowledge across platforms.

• Strong PowerPoint skills; proficiency with Outlook, Word, and Excel; ability to work on Mac.

• Schedule: Required 4 days in New York City office and 1 day remote.

• May accommodate early morning or late-night calls with international markets (approximately 3–5 hours per month).

• Potential travel to markets 1–2 times per year.

• Compensation: Competitive package with base salary up to $70k depending on experience.

• Benefits: Healthcare, dental, 401(k), vacation days, and exclusive employee benefits on MBM products.