Customer Relationship Management Specialist

Huntress Talent is hiring an Email/CRM Specialist to execute retention marketing across email, SMS, and direct mail, with a primary focus on email programs that increase loyalty and customer lifetime value. The role partners closely with Brand, Creative, and Digital Product teams and reports to the Head of Retention to improve customer experience and engagement.

• Build, QA, and launch campaigns and automated flows across CRM channels (email/Klaviyo, SMS/Postscript, direct mail, and subscription).
• Execute end-to-end campaigns including creative briefing and feedback, segmentation, personalization, dynamic content, and scheduling.
• Manage marketing calendars and campaign schedules with Brand Management and the Head of Retention.
• Respond to last-minute creative, copy, or setup changes with 1–2 hour turnaround times.
• Conduct regular audits of templates, dynamic content, and personalization used in automated flows.
• Monitor email automations and performance metrics weekly and monthly to ensure technical accuracy and identify risks (e.g., setup issues, performance drops, promo code errors).
• Maintain relationships with CRM stakeholders to stay aligned on code changes, data updates, and template modifications.
• Shadow senior team members on strategic planning and campaign ideation; participate in cross-functional meetings.
• Stay informed about new features and capabilities within the existing tech stack.
• Assist with list hygiene, database management, and subscriber segmentation maintenance.
• Support customer data management and ensure compliance with CAN-SPAM, GDPR, and CASL.
• Troubleshoot technical issues and coordinate with technical support as needed.
• Analyze campaign performance using engagement and retention KPIs and share insights for optimization and roadmap planning.
• Design and execute A/B and multivariate tests across subject lines, messaging, timing, offers, and channels.
• Provide daily, weekly, and monthly reporting on campaigns, flows, and tests.
• Stay current with CRM/Email/SMS best practices and industry trends.

• 2–4 years of experience in CRM, retention, or lifecycle marketing within retail, consumer products, or e-commerce.
• Hands-on experience with ESPs such as Klaviyo (preferred), Postscript, Attentive, or similar platforms.
• Proficiency in desktop and mobile email design.
• Basic understanding of HTML/CSS.
• Knowledge of e-commerce email design best practices, user-centered design, brand marketing, and creative processes.
• Strong multitasking and problem-solving skills.
• Excellent written and verbal communication skills.
• Preferred: experience with BI/analytics tools (e.g., Looker, Northbeam, Google Analytics).
• Preferred: familiarity with Shopify or other e-commerce platforms.
• Preferred: understanding of SMS marketing compliance and best practices.
• Preferred: background in fast-moving DTC startups and/or agencies.
• Working style: proactive, self-motivated, detail-oriented, organized, comfortable with feedback and rapid iteration, agile workflow, and improvement-minded.

• Employment type: Full-time permanent.
• Location: Remote.