German speaking Performance Marketing Specialist (d/f/m)

German speaking Performance Marketing Specialist (d/f/m) @ Leapsome

What is your job?

Media Buying

• Hands-on keyboard experience with managing and optimizing paid campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, etc.
• Experience in building out full funnel campaigns (Brand Awareness, Consideration, Conversion, Retargeting)
• Write, test, and optimize ad copy, ensuring continuous performance improvement.
• Demonstrated ability in managing paid media budgets, along with forecasting and budgeting for paid media channels.
• Proficient in translating data into insights using tools like Google Analytics.
• Work closely with Growth, Product Marketing, and Design teams to develop effective campaigns.

Creative Strategy

• Lead the creative learning agenda, focusing on performance acquisition, creative strategy and development.
• Write converting creative briefs for UGC creators and in-house Design teams.
• Strong project management and communication skills to manage and direct static/video editing reviews, paying close attention to transitions, text placements, hooks, etc.
• Drive continuous innovation by integrating creative performance insights, creative trends (both paid and organic), and customer insights.
• Experience with conducting creative research through platforms like Ads Library, as well as, deep dive into customer research.
• Curiosity to explore and apply AI tools for generative creatives, ad copy, and workflow improvements.

Who are we looking for?

• 3+ years of experience working in a performance marketing team at a brand or agency, focusing on hands-on keyboard experience with paid search, paid social channels and creative development.
• Professional working efficiency (B2 level minimum) in German with proven ability to write high-converting German ad copy and adapt campaigns for German-speaking audiences.
• Passion for combining storytelling with data to create high-converting ad creatives.
• Experience in directing creative teams, agencies, and UGC creators.
• Knowledge of digital marketing technologies, media buying strategies, and how to impact performance marketing critical metrics with campaign optimizations and creative strategies (CPA, CVR, CTR, etc.).
• Outstanding organizational skills and experience with project management systems.
• Experience in using Google Analytics or equivalent analytics platforms.
• An experimental mindset and curiosity about applying AI tools in marketing workflows.
• Experience with creative analytics platforms such as Motion is a plus.

Benefits

• Impact: Part of a fast-growing scale-up aiming to reach over two million people by 2025.
• Teammates: Diverse, international team.
• Feedback and recognition: Value for feedback and celebrations of successes.
• Hybrid model: 2 days per week in Berlin office (Tuesdays and Thursdays lunch sponsored).
• Flexible work: Flexible hours and option to work elsewhere for up to 2 months per year.
• Learning and Development: €2,000 yearly development budget; Good Habitz access.
• Vacation: 30 days/year + public holidays (or 40 days with adjusted pay); month-long sabbatical after 5 years.
• Health & Wellness: Urban Sports Club membership and Oliva subscription.
• Mental health: 1:1 therapy sessions; workshops on mindfulness and digital wellness.
• Corporate Benefits: Discounts from partners.
• Work-from-home stipend: One-time €1,000.
• Monthly team activities: Activities like kayaking, laser tag, game nights.
• Compensation: Competitive pay plus pre-IPO equity.

This role is based in Berlin and the salary range is €80,000 - €100,000 + Bonus + Equity.