Content Strategist

SBH Fashion is seeking a Content Strategist to lead the brand’s content vision, storytelling, and editorial excellence across all channels.

The role owns the full content lifecycle—strategy through optimization—to strengthen brand voice, deepen community engagement, and support business growth across digital, retail, print, experiential, wholesale, and social.

• Create and execute comprehensive editorial and content strategies to drive customer growth, engagement, and retention.
• Develop campaign narratives, seasonal concepts, and recurring editorial franchises across digital, retail, print, experiential, wholesale, and social channels.
• Own and continuously refine the content calendar aligned with marketing, merchandising, and business priorities; plan at least three months in advance.
• Lead content development workflows by briefing creatives, providing visual/editorial direction, managing approvals, and overseeing execution from concept to delivery.
• Refine and innovate organic social strategy, including weekly concepts, storytelling frameworks, creator guidelines, and grid planning for visual harmony.
• Partner with Ecommerce/Digital teams to concept and QA paid social creative; ensure messaging consistency and oversee approvals prior to launch.
• Identify opportunities to improve organic traffic, SEO performance, AEO, and community engagement through high-impact content.
• Write and edit on-brand copy across web, email, social, paid media, video, SMS, print, experiential, blog, and customer-service templates.
• Produce elevated product copy to support ecommerce conversion and communicate design details and brand DNA.
• Conceptualize and write blog content to boost organic search, drive traffic, and enhance brand storytelling.
• Write press releases, media advisories, and internal brand messaging for PR and cross-functional alignment.
• Develop strategic selling angles for categories, promotions, and product expansions; collaborate on naming for colors, capsules, products, and seasonal campaigns.
• Act as guardian of brand voice; maintain and update brand voice guidelines and editorial standards.
• Partner with cross-functional teams (Web, Ecommerce, Creative, Merchandising, agencies) to ensure brand consistency across all customer touchpoints.
• Present content strategies, concepts, and performance learnings to leadership.
• Create content intended to improve presence and favorability in LLM platforms (e.g., ChatGPT, Claude, Gemini).

• 3–6+ years of experience in content strategy, editorial, copywriting, or brand marketing (preferred: lifestyle, fashion, kids, luxury, or consumer brands).
• Demonstrated experience building and leading brand voice, editorial frameworks, and content ecosystems.
• Exceptional writing, editing, and storytelling skills across platforms and formats.
• Strong creative intuition paired with data-driven decision-making.
• Experience working with go-to-market decks.
• Ability to manage multiple priorities, calendars, and cross-functional initiatives in a fast-paced environment.
• Experience overseeing designers, creators, and content production workflows.
• Familiarity with SEO, AEO, social best practices, and content performance analytics.
• Highly collaborative, organized, proactive, and comfortable working closely with founders.

• Compensation: $100,000/year (converted to approximately $8,333/month).

• Work environment: fast-paced, founder-led organization with a balance of strategic leadership and hands-on execution.