Manager, Global Social Media & Innovation

Michael Kors is hiring a Manager, Global Social Media & Innovation to shape and execute global, multi-platform social media strategies that drive brand growth, engagement, and social commerce performance. The role leads content, community, and commerce initiatives across channels while partnering closely with Creative, regional teams, e-commerce, and paid media. This position also drives digital innovation across emerging formats to elevate the brand’s content and community ecosystem.

• Lead global content, community, and social commerce strategies across major social platforms, overseeing official brand accounts, content calendars, and strategic initiatives.
• Partner with the Creative team on social-first opportunities, key brand moments, and talent partnerships; provide strategic input to support creative development.
• Oversee daily content publishing and platform management across global social channels for seasonal campaigns, global events, and culturally relevant moments.
• Manage global social content planning and asset coordination, including creative briefs, campaign support, and live-event social execution.
• Monitor social trends, emerging platforms, and competitive activity to inform forward-looking strategies and content recommendations.
• Lead social reporting and analytics, deliver performance insights, and educate internal teams on platform trends and best practices.
• Manage and evolve global social commerce channels (Instagram and TikTok), including brand shops, performance reporting, and optimization opportunities.
• Lead community management across global channels, monitor sentiment, ensure brand tone alignment, and escalate issues as needed.
• Collaborate with regional teams to ensure global consistency while enabling locally relevant execution across markets.
• Drive digital innovation initiatives with platform partners and external vendors across AR, AI/CGI, gaming, and immersive experiences.
• Oversee the Team Kors Ambassador program and partner with E-commerce to expand social UGC initiatives.
• Manage the global social content and innovation budget.
• Lead, mentor, and oversee the Social Analyst/Strategist to ensure high-quality deliverables and professional development.

• Bachelor’s degree (preferably in marketing, business, or communications).
• 5+ years of experience in social media management (fashion/retail brand or agency experience preferred but not required).
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Deep knowledge of major social platforms including Facebook, TikTok, YouTube, Snapchat, X, Pinterest, Instagram, LINE, Weibo, and WeChat.
• Familiarity with social tools such as Sprinklr and Opal (plus).
• Ability to think creatively and problem-solve while managing multiple projects.
• Ability to analyze, evaluate, and clearly communicate social media performance.

• Location: NYC office; must be able to work in-office 4 days per week.
• Benefits/perks include generous paid time off and holiday schedule, Summer Fridays, internal mobility opportunities, cross-brand discount, exclusive employee sales, friend and family discount cards, 401k match, paid parental leave, wellness program, commuter benefits, and gym discounts.
• Employer notes equal employment opportunity and accommodations available during recruiting.