Xpower
Marketing Specialist
Remote Middle $4.2k–$9.4k/moest.
Summary
Xpower is seeking a Marketing Specialist to develop and execute marketing strategies for international B2B and B2C clients. The role involves designing full-funnel marketing systems, managing paid media campaigns, and conducting market research.
What you'll do
- Develop and execute marketing strategies for international B2B and B2C clients
- Design, optimize, and manage full-funnel marketing systems
- Manage and analyze paid media campaigns (Google Ads, Meta Ads)
- Prepare technical briefs for SEO, email marketing, content, and PR initiatives
- Conduct market, competitor, and customer research
- Prepare analytical reports and client presentations
Requirements
- 2+ years of experience in marketing (agency or in-house; B2B/B2C)
- Proven experience with paid acquisition channels (Google Ads, Meta Ads)
- Strong analytical skills and hands-on experience with GA4, SimilarWeb or equivalent tools
- Understanding of conversion funnels and performance optimization
- Ability to manage multiple projects simultaneously
- Structured thinking and strong communication skills
- Nice to have: Experience in international markets, basic SEO knowledge, email automation systems experience, collaboration with designers and developers