Media Relations Specialist

Pandora, the world’s largest jewellery brand, is hiring a Media Relations Specialist to support North American consumer and corporate media relations, public affairs, and external communications. Reporting to the Senior Manager of Media Relations and Public Affairs, this role helps strengthen brand awareness and reputation through earned media outreach, press support, and cross-functional communications initiatives.

• Support the development and execution of Pandora’s North American PR strategy to drive brand awareness and desirability.

• Draft press materials including press releases, media alerts, messaging documents, and pitches.

• Support earned media outreach and cultivate relationships with consumer and corporate media and key industry contacts.

• Identify and coordinate corporate media opportunities with local and global teams; support briefing materials and key messaging.

• Support speaking and visibility opportunities for NAM and Global leadership, including logistics and materials.

• Manage incoming editorial requests and support pitching to media outlets.

• Coordinate product sample sends and track editorial placements and requests.

• Collaborate with marketing, events, and VIP teams on activations involving media presence or press coverage.

• Support press opportunities tied to local and global talent and brand initiatives.

• Track and report media coverage; create weekly, bi-weekly, and monthly recaps for PR-led initiatives.

• Coordinate with agencies in the U.S. and Canada on campaign, seasonal, and brand-building efforts.

• Partner with paid media to support amplification and maximize earned visibility.

• Support local philanthropic and community initiatives and identify equity-building opportunities (including sustainability priorities).

• Support crisis communications and risk mitigation in partnership with the Global Corporate team.

• 5–8+ years of experience in public relations, media relations, public affairs, communications, or related fields, with a strong understanding of brand reputation management.

• Experience supporting PR campaigns and media outreach for retail, fashion, or fast-moving consumer goods (FMCG), with understanding of consumer behavior and competitive brand positioning.

• Demonstrated ability to pitch media, secure coverage, draft press materials, and support storytelling across earned channels.

• Experience working in a global or matrixed organization and collaborating across regions and cross-functional teams.

• Strong understanding of the North American media landscape and public affairs environment; ability to tailor global messaging to regional needs.

• Excellent written and verbal communication skills, including drafting narratives and preparing briefing materials for senior leaders.

• Highly organized, detail-oriented, and able to manage multiple deadlines in a fast-paced environment.

• Location: New York.

• Compensation: base and bonus; stated New York salary range of $93,000–$100,000 annually (commensurate with experience).

• Benefits: 401(k); Medical, Dental, Vision; Short/Long Term Disability; Basic Life and AD&D; anniversary gift cards; recognition program; product discounts.

• Time off: PTO package including Vacation, Personal, Sick, Celebration days, and Paid Holidays.

• Growth and learning: learning and development programs, continuous feedback, LinkedIn Learning, tuition reimbursement.