Social Media & Content Manager

Summary

Russell Stover, a leading manufacturer of boxed, seasonal, and sugar-free chocolates for over 100 years, seeks a Social Media & Content Manager to define and execute their digital presence strategy. The role involves developing social media strategy, creating engaging content across platforms, managing community, and analyzing performance data to drive measurable growth and brand loyalty.

What you'll do

Develop and execute comprehensive social media strategy aligned with brand goals; define and evolve content pillars; plan monthly content calendars; brief and create video content, photography, and copy; manage online community through responding to comments and DMs; engage with influencers and super-fans; conduct social listening; track and analyze KPIs; provide monthly reports with insights; conduct competitor analysis.

Requirements

Bachelor's degree or equivalent work experience; 3+ years of social media management experience; proficiency in social scheduling tools (Sprout Social, Later), Canva/Adobe Creative Suite, and native platform analytics; strong copywriting skills; trend awareness and understanding of meme culture and algorithm shifts; analytical mindset with Excel or Google Analytics experience; fluent English communication skills. Preferred: 3+ years in CPG, Food & Beverage, or Creative Agencies.

Conditions

Full-time position at Russell Stover Chocolates. If visiting manufacturing plants, must adhere to Good Manufacturing Practices (GMP), complete FSQA training, report food safety hazards, and contribute to food safety culture. Equal opportunity employer. Employment contingent on I-9 verification, drug screen, education verification, and background checks.