Growth Marketing Manager

AppFollow is a B2B SaaS platform trusted by Adobe, Rovio, Scopely, and Disney that helps mobile and gaming teams manage app reputation at scale. As Growth Marketing Manager, you'll drive lead generation and revenue growth across key segments while reporting directly to the CEO. You'll work cross-functionally with Sales and Product teams to build measurable marketing pipelines.

• Develop and execute SEO and GEO strategy to grow organic traffic and discoverability
• Produce and distribute content across multiple channels
• Optimize landing pages and conduct A/B testing
• Generate leads from events and webinars
• Manage paid acquisition initiatives with demonstrated ROI
• Build and implement segment-specific go-to-market motions
• Track and report on primary KPIs: experiments, account score growth, and qualified leads for Sales

• 3+ years of growth or demand generation experience in B2B SaaS (required)
• Mobile app or gaming industry experience (strong plus)
• Product marketing experience (strong plus)
• Remote startup experience with European time zone availability
• Proficiency in Amplitude, Ahrefs, and Google Search Console
• Advanced Google Sheets skills including Apps Script
• Experience with Asana, Slack, and Intercom
• Growth mindset with strong analytical and reporting skills
• A/B testing and CRO experience
• AI proficiency for content, research, and automation
• Fluent English (required); Russian, Spanish, Portuguese, or German (preferred)

• Remote position, anywhere in Europe with hubs in Finland, Serbia, Spain, and Georgia
• Global team across Europe, UK, US, and Brazil
• Equity options after probation period
• Quarterly performance bonuses
• Annual team meetups and company all-hands offsite
• Monthly coworking budget
• Internal hackathons 2–3 times per year
• Equipment support including laptop and home office setup
• Conference participation in app, gaming, and product marketing events
• Direct CEO reporting with executive exposure