CRM Manager

TrueGroup is seeking a CRM Manager to develop and implement effective user communication strategies that drive engagement, retention, and revenue. The ideal candidate will manage the full user lifecycle through automated and triggered campaigns, working with CRM platforms to optimize communication flows and improve user activation and monetization.

• Develop, implement, and optimize CRM communication strategies to improve user engagement, activation, retention, and revenue
• Build and manage automated CRM flows including welcome, activation, reactivation, and anti-churn campaigns
• Create and launch email campaigns using drag-and-drop editors within CRM platforms
• Set up and manage trigger-based campaigns based on user behavior and lifecycle events
• Build and maintain user segments based on behavioral data, deposit activity, and gaming activity
• Analyze campaign performance using key metrics such as Delivery Rate, Open Rate, CTR, Conversion Rate, Deposits, and Revenue
• Conduct A/B tests for campaign elements including bonus mechanics, messaging content, timing, and channels
• Collaborate with product, marketing, and analytics teams to align CRM activities with business goals
• Monitor and optimize user lifecycle funnels and identify early churn signals
• Support multi-channel communication strategies including email, push notifications, SMS, in-app messages, and pop-ups
• Ensure best practices in email deliverability and CRM communication quality

• Strong understanding of CRM marketing and user lifecycle management
• Hands-on experience with CRM platforms such as Customer.io, Braze, Iterable, or similar
• Experience building automated and trigger-based CRM campaigns
• Ability to create and manage email campaigns using drag-and-drop editors
• User segmentation based on behavior, deposit activity, and product usage
• Strong analytical skills and experience with CRM metrics
• Experience conducting A/B testing on content, bonuses, timing, and channels
• Understanding of user funnels and monetization strategies
• Experience with multi-channel communication platforms
• iGaming, Betting, or Gambling industry experience is a strong advantage
• Experience with Stripo or similar email builders
• Basic understanding of HTML email structure and email deliverability
• Experience with analytics or BI tools
• Understanding of paid traffic and early user activation strategies

• Flexible working hours and remote work setup
• Unlimited vacation days and paid sick leave
• Competitive compensation package
• Employee referral bonus and gifts for special occasions
• 50% financial support for learning and professional development expenses
• Positive atmosphere with respect and belonging
• Team-building activities
• Wellness benefits including yoga classes and gym memberships
• Co-working space reimbursement