Brand Marketing Manager, Students and Learning
Summary
Google is hiring a Brand Marketing Manager for the Students and Learning Marketing team to amplify a cross-Google Learning narrative focused on K-12 audiences. The role drives strategy and go-to-market execution to help students and educators benefit from AI through AI Literacy resources and innovative learning tools.
What you'll do
- Own end-to-end student and teacher-focused marketing strategy for Google’s AI Literacy programs and experimental AI Learning tools, including messaging, GTM planning, and launch execution for key moments.
- Create thought leadership and amplification toolkits for policymakers, educational leaders, and industry influencers (e.g., talking points, demos, assets, event engagements).
- Lead market research and competitive analysis to understand user needs, identify trends, and position Google’s AI Literacy and Learning approach as differentiated.
- Define, track, and analyze program and campaign KPIs; use insights to optimize strategy and demonstrate impact on brand perception and engagement.
- Build processes and assets that enable regional teams to scale programming and narratives in local markets.
Requirements
Bachelor’s degree or equivalent practical experience.
4 years of marketing experience across one or more areas (e.g., growth, product marketing, brand marketing, social).
Experience managing cross-functional or cross-team projects.
Experience developing and launching marketing campaigns or resources focused on literacy, education, or technology adoption (e.g., AI Literacy resources, innovative learning tools).
Experience in Brand Marketing, Product Marketing, or related field with a focus on K-12 audiences (students, educators, or educator leaders).
Preferred: Ability to collaborate in a highly matrixed global organization and operate in ambiguous, fast-changing environments.
Preferred: Passion for AI and ability to move from strategy and ideation to execution; independent and creative problem solver.
Conditions
Full-time position.
Preferred working locations offered: San Francisco, CA or New York, NY.
Compensation includes base salary plus bonus, equity, and benefits (base salary range provided in posting).
Qualified applicants with arrest or conviction records will be considered in accordance with applicable fair chance laws.