Digital Marketing Manager

alice + olivia is seeking a Digital Marketing Manager to lead performance marketing efforts focused on growing traffic and customer acquisition. The role manages and optimizes paid search, paid social, and affiliate channels to improve CPA, ROI, and CLTV while driving revenue growth. You will partner with the Senior Director of Performance Marketing and cross-functional teams to execute and evolve digital marketing strategy.

• Drive acquisition channel performance to hit new customer and sales revenue targets within CPA, ROI, and CLTV constraints.
• Develop funnel strategies to increase conversion rates and reduce churn to support revenue growth.
• Drive traffic and demand generation across paid media, organic strategies, and emerging channels including AI-powered optimization tools.
• Leverage AI and predictive analytics to identify growth opportunities, improve targeting, and increase marketing efficiency.
• Scale demand while improving efficiency through CAC optimization and marketing-driven revenue metrics.
• Oversee direct response programs across Paid Search, Paid Social, and Affiliate marketing; evaluate emerging media with agencies.
• Continuously analyze and optimize Search, Social, and Affiliate performance using CAC, ROAS, and engagement metrics.
• Use AI-driven platform capabilities (e.g., smart bidding, automation, audience modeling, creative testing) to improve performance.
• Motivate and direct agencies and in-house talent to support effective media management decisions.
• Create and manage daily, weekly, and monthly reporting to inform channel performance.
• Partner with the Senior Director to manage monthly budgets, forecasts, and performance planning.
• Manage forecasting and reporting for financial marketing metrics and provide data-driven recommendations.
• Collaborate with Brand Marketing, CRM/Analytics, Creative, Social, PR, Ecommerce, and Merchandising teams to execute objectives.
• Work with creative teams on performance insights, new concept ideas, and creative requests.

• 5+ years of progressive experience in online marketing (contemporary women’s fashion experience is a plus).

• In-depth experience with key acquisition channels and understanding of cross-channel synergies.

• Experience managing and forecasting budgets and performance across marketing channels with a revenue focus.

• Proven ability to work with external agencies and manage day-to-day interactions.

• Strong analytical, data-driven decision-making skills.

• Excellent collaboration, communication, and relationship-building skills.

• Ability to shift priorities and perform efficiently in a fast-paced environment.

• NYC-based position.

• Base salary range: $90,000–$110,000 per year (dependent on experience, qualifications, skillset, and internal equity).