Social Media Manager | Lonely Planet

Lonely Planet, part of the Red Ventures portfolio, is an iconic travel brand evolving its digital offerings to create modern travel experiences. The Social Media Manager owns day-to-day posting, copywriting, content creation, and community engagement across Lonely Planet’s social channels to grow audience connection and impact. The role focuses on social-first copy and video while maintaining consistent brand voice across editorial and sponsored content.

• Manage daily content creation, copywriting, posting, and community engagement across Lonely Planet’s social media channels.
• Respond to community questions and feedback in a timely manner while maintaining an elevated, consistent brand tone and voice.
• Identify relevant social and travel-industry trends and act on timely engagement opportunities.
• Partner cross-functionally with editorial and sponsored content teams to repackage and concept social-first content.
• Collaborate with the social team to ideate, develop, and maintain always-on engagement strategies aligned to channel-specific KPIs and overall brand strategy.
• Identify and evaluate new and emerging platforms to reach travelers in fresh ways.

• 3+ years of social media experience for a brand or publication.

• Content creation experience with a portfolio demonstrating social copy and video work.

• Experience scaling editorial content to social channels and video with a focus on increasing engagement.

• Familiarity with moderating large digital communities.

• Experience with project management software and content creation tools (preferred: Asana, Sprout, Canva, CapCut).

• Ability to thrive in a collaborative, autonomous, and agile environment.

• Passion for building online communities and travel.

• Compensation range: $70,000–$90,000 per year total cash; for New York City (hybrid): $70,000–$112,000 per year total cash (may include base and target bonus; equity may be offered separately).

• Location/work model: New York City (hybrid) indicated as an option.

• Benefits (subject to eligibility): medical, dental, and vision insurance; life insurance; short- and long-term disability; flexible spending accounts; holiday pay; 401(k) with match; employee assistance program; paid parental bonding benefit program.

• Paid time off: flexible PTO; full-time employees accrue 20 days annually, increasing to 25 days after five years of service.