Senior Manager, Brand Growth & Innovation

FIJI Water, part of The Wonderful Company, is a premium bottled water brand sold worldwide and committed to responsible business and sustainability. The Senior Manager, Brand Growth & Innovation leads the growth initiatives pipeline across partnerships, sponsorships, innovation, and special projects to accelerate brand expansion. This role shapes consumer marketing strategy and brings new products, packaging, and go-to-market innovations to launch through cross-functional collaboration.

• Lead the 5-year brand planning process, including calendar development, cross-functional alignment, and execution of integrated marketing plans.
• Develop and maintain brand positioning and unique selling propositions (USPs) across campaigns, packaging, and consumer touchpoints.
• Provide strategic and creative direction to the internal creative agency and external partners to deliver insight-led marketing programs.
• Identify and drive innovation opportunities across product, packaging, formats, and consumer occasions.
• Lead new product development from concept through commercialization, ensuring on-time launches and strong market positioning.
• Explore adjacent categories and new consumption occasions to extend brand relevance and drive incremental revenue.
• Partner with Consumer Insights, R&D, and Sales to translate trends and consumer needs into actionable innovation pipelines.
• Support test-and-learn pilots, limited launches, and new go-to-market models.
• Collaborate with Retail Sales, On-Premise, eCommerce, and Trade Marketing on customer-specific innovation and growth initiatives.
• Support market-specific launches and commercialization strategies with key customers on assortment and presentation.
• Use category data, consumer insights, and competitive intelligence to identify growth opportunities and inform strategy.
• Monitor business performance including distribution, share, promotional effectiveness, and category trends.
• Build business cases and strategic recommendations tied to innovation, partnerships, and brand investment priorities.
• Establish KPIs and track performance across brand equity, trial, incrementality, and revenue impact.
• Work closely with Sales, Finance, Operations, Logistics, and Product Development to deliver initiatives at scale.
• Manage agency/vendor relationships and oversee marketing budgets.
• Foster collaboration, creativity, continuous improvement, and team development.

• 7+ years of brand management, innovation, or growth marketing experience within CPG (preferred: food & beverage or premium consumer brands).
• Proven track record leading new product launches and commercialization initiatives.
• Strong innovation mindset with experience identifying and scaling new growth platforms.
• Excellent project management and organizational skills; ability to manage complex cross-functional initiatives.
• Strong analytical and strategic thinking with a data-driven decision-making approach.
• Experience developing creative briefs and guiding integrated marketing campaigns.
• Strong financial acumen, including budget management and building business cases.
• Demonstrated people leadership: coaching and developing team members and building a high-performance culture.
• Outstanding communication and presentation skills; ability to influence senior stakeholders.
• Entrepreneurial mindset; ability to operate in a fast-paced environment and drive results.
• Bachelor’s degree required; MBA preferred.

• Location: West Los Angeles office; hybrid schedule with in-office Monday–Wednesday and remote option Thursday–Friday.
• Compensation: $150,000–$160,000 annual base pay range plus potential discretionary bonus (final pay depends on skills and experience).
• Benefits: medical coverage plus vision and dental plans; 401(k) with match eligibility.
• Wellness resources: 24/7 online physician consultations, virtual mental health resources, life coaching, employee community groups, cash rewards for healthy habits, fitness reimbursements, and on-demand fitness videos.
• Development: career advancement and internal mobility, learning & leadership training, mentorship program, and continuous improvement training.
• Community: company giving program (Wonderful Giving) and local group service projects (Wonderful Neighbor).