Creative Marketing Specialist (Goodly)

Headway Inc is a global EdTech company ranked 4th among the World's Top EdTech Companies by TIME magazine, serving over 150 million users. We are seeking an experienced Creative Marketing Specialist to join our Goodly team, an R&D project combining physical products and digital tools to help people live, work, and learn with more joy and clarity.

• Generate creative hypotheses based on user research, market trends, and performance data
• Develop concepts and scripts for video, static, and interactive creatives
• Prepare clear briefs for designers, copywriters, and actors/UGC creators
• Analyze test results (A/B & experiments) and extract insights to iterate on approach
• Stay on top of trends across social platforms, advertising industry, and broader culture
• Participate in workshops and brainstorms with team leads and cross-functional partners
• Document experiments and learnings

• 1+ year of experience in performance marketing (SMM, Content Producer, UGC Creator, Creative Marketing Specialist, Creative Producer)
• Solid grasp of performance marketing fundamentals and the role creative plays in driving results
• Idea generation mindset with ability to produce unconventional ideas and frame them as testable hypotheses
• Structured, systematic work style with strong organization and follow-through
• Analytical thinking comfortable with marketing metrics, experimentation, and large data sets
• Critical evaluation skills to assess concepts and improve them based on data
• English level B1 or higher
• Alignment with team values

Schedule: Full-time position with hybrid remote option

Benefits:

• Office with reliable shelter, generators, satellite internet, and amenities
• Access to corporate knowledge base and professional communities
• Personal development plan
• Compensation for English language learning, external training, and courses
• Medical insurance and full sick leave compensation
• Company doctor and massage in office
• Sports activities: running, yoga, boxing
• Corporate holidays: week-long holiday twice a year
• Supporting initiatives that help Ukraine