Social Media Marketing Specialist

CXA (CreativexAnna) is a strategic social media management agency focused on helping growth-minded brands scale visibility, authority, and revenue through intentional content and digital strategy. The Social Media Marketing Strategist will own client outcomes by leading strategy, content direction/production, and performance optimization. The role blends creativity with analytics in a fast-moving, startup-style remote environment.

• Develop comprehensive social media strategies aligned with client business goals.
• Build monthly content plans rooted in messaging, positioning, and audience behavior.
• Identify platform growth opportunities across Instagram, LinkedIn, Facebook, TikTok, and emerging channels.
• Plan and launch campaigns.
• Guide content direction (hooks, angles, messaging, storytelling) and ensure brand voice consistency.
• Create and produce content, including editing reels and designing carousels.
• Schedule and post content; reshare feed posts to stories.
• Write high-converting captions and short-form content as needed.
• Analyze performance metrics and translate data into actionable insights.
• Deliver monthly performance reporting with strategic recommendations and optimize based on engagement, reach, conversions, and growth.
• Serve as the strategic point of contact for clients and lead client calls.
• Educate clients on strategy decisions and results.
• Proactively identify upsell or expansion opportunities when appropriate.
• Support audience engagement strategies and identify collaboration/partnership opportunities.
• Stay current on digital trends while prioritizing strategic alignment over trend-chasing.

• 2+ years of experience in social media marketing or digital strategy.
• Proven experience managing multiple client accounts (up to 8 at a time).
• Strong understanding of Instagram, LinkedIn, TikTok, and emerging platform strategies.
• Demonstrated ability to develop strategy beyond scheduling/posting.
• Ability to interpret analytics and turn findings into strategic shifts.
• Strong copywriting skills.
• Exceptional written and verbal communication skills.
• Experience working in remote team environments.
• Highly organized and deadline-driven.
• Bachelor’s degree in Marketing, Communications, or related field (preferred but not required).
• Proactive, solutions-oriented, calm under pressure, comfortable iterating quickly and working in evolving startup-style processes.

• Full-time role; remote-first flexibility.
• Employment options: W2 full-time employee (starting at $55k/year) or 1099 contractor (full-time hours) with an hourly rate.
• For W2: PTO and wellness stipend; no medical/health insurance.
• Compensation commensurate with experience.
• High ownership/autonomy, exposure to diverse industries, and long-term growth potential as the agency expands.