TikTok Social Manager

Airbnb is seeking a TikTok Social Manager to help define how the brand shows up on TikTok through authentic, culturally fluent storytelling about travel and belonging. This role focuses on creating and publishing TikTok-native content, partnering with creators and internal teams, and using performance insights to refine strategy and creative output.

• Ideate, conceptualize, and create TikTok-native content for Airbnb’s owned channel
• Partner with internal teams and external creators to develop original TikTok-specific content
• Concept, capture, edit, and publish content in real time around cultural moments and brand opportunities
• Maintain a deep, evolving understanding of TikTok trends, formats, algorithm dynamics, and audience behavior
• Identify creators and cultural leaders; translate insights into new formats, recurring series, and creative territories
• Develop repeatable content frameworks that build brand equity beyond trend participation
• Own accurate, timely publishing and real-time community engagement on TikTok
• Lead TikTok-first thinking across key campaigns and brand moments
• Partner with analytics teams to measure impact, extract insights, and continuously refine strategy

• 5–8 years of social media experience with significant hands-on TikTok expertise
• Proven track record building and growing a highly visible brand social channel
• Deep understanding of TikTok formats, editing styles, algorithm behavior, and creator culture
• Strong creative instincts and ability to generate original ideas quickly
• Proficiency with TikTok-native creation and editing tools
• Experience working with creators, influencers, and production partners
• Experience supporting high-visibility campaigns and collaborating cross-functionally
• Excellent writing and verbal communication skills
• Exceptional attention to detail and execution
• Experience managing multiple stakeholders in fast-moving environments
• Working knowledge of social listening and measurement tools (e.g., Sprinklr)

• Location: United Kingdom
• Compensation: Base pay range £70,000–£85,000 GBP annually
• Additional compensation/benefits may include bonus, equity, benefits, and Employee Travel Credits
• Base pay dependent on factors such as training, transferable skills, experience, business needs, and market demands