Brand Manager, Partnerships

Sweetgreen is a national restaurant brand on a mission to build healthier communities by connecting people to real food. The Brand Manager, Partnerships will shape how Sweetgreen shows up in culture by bringing brand stories to life through partnerships, talent collaborations, and experiential activations. This role sits within Brand Marketing and drives culture-first execution that supports brand and business goals.

• Own end-to-end partnerships strategy and roadmap across brand, talent, wellness, tech, lifestyle, and strategic co-marketing partners.
• Identify, evaluate, and vet disruptive partners (brands, CPG, influencers) and ensure alignment with Sweetgreen’s values and ethos.
• Lead outreach, negotiation, and relationship management across the partnership pipeline.
• Manage the annual partnerships budget and translate brand strategy into partnership filters/frameworks for future collaboration decisions.
• Partner cross-functionally with Marketing, Culinary, Retail, Loyalty, Operations, Finance, and Digital to launch partnerships with operational excellence.
• Scope and execute larger integrated partnerships and activations, including go-to-market planning, in-store experience, and performance tracking.
• Ensure partnerships are feasible, scalable, and deliver against brand and business goals.
• Collaborate with Legal to vet terms including usage rights, exclusivity, IP ownership, deliverables, and termination clauses.
• Track partnership performance across brand impact and business KPIs and use insights to inform future strategy.

• Minimum 4-year degree.
• Minimum 7 years of experience in brand marketing, partnerships, content production, talent relations, or agency strategy.
• Experience leading brand collaborations or talent partnerships in a fast-paced, cross-functional environment.
• Background in content production and creative development across video, photo, social, and in-real-life (IRL) activations.
• Exceptional communication, relationship-building, and project management skills.
• Strong instincts for culture, visual storytelling, and brand building.
• Food, lifestyle, or mission-driven brand experience is a plus.

• Compensation: competitive pay plus bonus plan based on performance plus equity; posted range $100,000–$120,000 USD annually (converted to approximately $9,167/month).
• Benefits: health, dental, and vision insurance; 401(k).
• Time off: flexible PTO.
• Perks: free sweetgreen swag; complimentary sweetgreen.
• Other: collaborative culture and development opportunities; participates in E-Verify.