Social Media Specialist

Summary

Job Title: Social Media Specialist **Key Responsibilities:** Content Creation \& Paid Media: * Develop, design, and curate engaging content for daily posts across all of the brands social media platforms (Facebook, Instagram, Twitter, Pinterest, etc.) * Own all social media content calendar creation and execution. * Assist in planning and coordinating photoshoots. * Ideate and craft eye\-catching and trendsetting reels/TikToks that showcase our products and brand essence. * Work with design team to create aesthetically pleasing visual assets that align with the brand's identity * Lead UGC / ad content acquisition strategy and work with paid media buyer to apply best practice paid media strategies, continually learning from our results Brand Voice \& Personality: * Work with our copywriter to ensure every social media post and engagement with the unique voice and personality of the brand, ensuring consistency across all platforms. * Act as the brand guardian, ensuring that all content is on\-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience. Community Sentiment: * Respond to all comments \& DMs on all paid and organic channels (including whitelist and influencer content) * Work with customer care team on overall customer sentiment * Keep a pulse on industry trends and how we should position our product against competing products on social media Analytics \& Reporting: * Monitor and report on feedback and online reviews, utilizing metrics to gauge the success of our campaigns. * Continuously optimize our strategies by understanding and leveraging analytics. **Desirable Skills and Qualifications:** * Proven experience in creating compelling content across social media platforms. * An innate eye for design and the ability to translate creative ideas into stunning posts. * Familiarity with graphic design tools like Photoshop, Illustrator, etc., is a plus * A keen understanding of current social media trends * Willingness to to work across teams and take on a startup mindset * Demonstrated ability to manage multiple projects, deadlines, and priorities efficiently. **Salary $70,000\-$85,000**