CARAA
Social Content Associate
Summary
CARAA and Mercado Famous are building communities around fashion and consumer products and are seeking a Social Content Associate to help tell their story. This role leads photography and short-form video content creation for social channels to drive engagement and revenue. You will create and deliver platform-optimized content in a fast-paced, feedback-driven environment.
What you'll do
Film and edit short-form, social-first videos for Instagram Reels and TikTok during in-office content days.
Capture product features, styling videos, behind-the-scenes moments, trend-based content, and founder-led clips.
Edit and deliver multiple pieces of content per filming day optimized for each platform.
Work on-site to film content using an iPhone and simple production tools (tripods, ring lights, microphones).
Attend photoshoots, launches, and content days to capture behind-the-scenes footage and real-time social assets.
Document day-to-day brand moments and turn them into engaging social content.
Stay current on TikTok and Instagram trends and adapt relevant formats and sounds for the brands.
Contribute ideas for new social concepts and recurring content formats.
Collaborate with social media and marketing teams to align content with launches and campaigns.
Ensure content reflects each brand’s voice, aesthetic, and social strategy.
Support founders or team members with casual, on-the-fly social content as needed.
Requirements
Portfolio submission required with application.
1–3 years of experience creating social content for brands, creators, or personal platforms.
Strong comfort filming and editing short-form video (iPhone and/or camera).
Familiarity with Instagram, TikTok, and current social trends.
Working knowledge of editing/design tools such as CapCut, Premiere Pro, Canva, and/or Photoshop.
Strong organizational skills and ability to manage multiple content needs across two brands.
Ability to work in the NYC office on scheduled days and attend shoots as needed.
Preferred: experience with fashion, lifestyle, food, or consumer brands.
Preferred: strong eye for visual storytelling and pacing; comfort capturing candid behind-the-scenes moments.
Conditions
Full-time hourly position.
Must be physically located in New York City and based out of the NYC office.
In-office content days and on-set/on-site filming; attend shoots, launches, and photoshoots as needed.
Benefits/perks include discounts on CARAA collection and Mercado Famous products.
Invitation to exclusive CARAA and Mercado Famous social outings and sales events.
Competitive monthly compensation depending on experience and seniority.