Product Marketing Manager

MyWorkDrive is a profitable, Chapel Hill-based software company providing secure file access for Microsoft-centric enterprises. This senior individual contributor role owns all paid and organic acquisition, campaign execution, and top-of-funnel pipeline generation, reporting directly to the CEO.

• Plan, execute, and optimize Google Ads and LinkedIn campaigns targeting IT Directors and CISOs in regulated industries
• Manage external SDR agency relationships, set targeting criteria, refine messaging, and monitor lead quality
• Own search visibility strategy, track keyword rankings, and drive qualified inbound traffic through organic channels
• Manage company presence on G2, Capterra, and similar platforms to drive reviews and ratings
• Build and manage email nurture programs for leads around product launches and vertical-specific pain points
• Support pre- and post-event marketing for conferences including HIMSS and EDUCAUSE
• Align with sales team on MQL-to-SQL definitions and lead quality standards
• Define and track key metrics including CPL by channel, MQL-to-SQL conversion, and pipeline sourced

Required:

• 4+ years running B2B demand generation for software products with mid-market or enterprise buyers
• Hands-on experience managing Google Ads and LinkedIn Campaigns Manager with real budgets and pipeline accountability
• Proficiency with CRM/marketing automation platforms
• Experience managing or coordinating external SDR agencies or lead generation vendors
• Ability to write copy that speaks to technical and business buyers
• Strong analytical skills and data-driven decision making

Preferred:

• Familiarity with IT infrastructure, Microsoft 365, enterprise security, or adjacent technical domains
• Experience marketing to regulated industries such as healthcare, legal, financial services, or education
• Multi-product demand generation experience

Work Arrangement: Fully remote and flexible
Schedule: Low-meeting, output-focused environment
Benefits: Competitive compensation through contractual cooperation model, up to $5,000/month base depending on experience, long-term collaboration with established enterprise software company, profitable company with stable budgets