Influencer Marketing Manager

San Diego FC, MLS' newest club, is building a brand rooted in the culture and community of San Diego. The Influencer Marketing Manager will develop and execute creator partnerships and campaigns to drive brand awareness, engagement, and sales. This role partners cross-functionally to deliver authentic content and measurable performance across social platforms.

• Design and implement influencer marketing strategies aligned with club goals.
• Define KPIs and track influencer campaign success.
• Research, identify, and recruit influencers across platforms (e.g., Instagram, TikTok, YouTube, Twitter).
• Build and maintain relationships with influencers, agencies, and talent managers.
• Collaborate with creators to produce authentic content aligned with brand voice.
• Coordinate campaign deliverables, timelines, budgets, and ensure compliance with brand guidelines and FTC regulations.
• Coordinate and host influencer/creator matchday experiences, including invitations, credentials, logistics, and ensuring creators capture compelling matchday content.
• Serve as the primary point of contact for creators during matchday activations and facilitate behind-the-scenes access.
• Repurpose influencer-generated content for use across brand channels.
• Analyze performance metrics (reach, engagement, conversion) and produce detailed reports with actionable insights.
• Monitor social trends, tools, and competitor activity; test new platforms and partnership approaches.
• Collaborate with marketing, PR, and product teams to support launches, events, and seasonal campaigns through influencer partnerships.

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent combination of qualifications).
• 3–5 years of experience in influencer marketing, social media management, or a related field.
• Proven track record managing successful influencer campaigns.
• Strong understanding of influencer marketing platforms and analytics tools (e.g., Sprout Influencer, AspireIQ, GRIN, Traackr).
• Excellent communication, negotiation, and relationship-building skills.
• Creative, with passion for storytelling and branding.
• Ability to manage multiple projects and deadlines simultaneously.
• Preferred: experience with global influencers or multi-region campaigns.
• Preferred: knowledge of social media advertising and SEO.
• Application requirement: include a portfolio and a social handle in the resume/application.

• Benefits include multiple health plans, lifestyle and wellness plans, over 30 days of paid time off, and a 4% 401(k) company match.
• Equal opportunity employer; background screening and training for certifications noted.