Paid Social Specialist

Fridays Health is hiring a remote Paid Social Specialist to support the execution and optimization of paid social campaigns. You will partner closely with the Performance Marketing Manager to launch campaigns, analyze performance, and implement testing and optimization strategies. The role is designed for someone with strong media buying fundamentals who wants to grow into more strategic ownership over time.

• Build, launch, and QA paid social campaigns.
• Support implementation of testing frameworks across creative, audiences, and campaign structure.
• Upload creatives, manage naming conventions, and maintain clean account organization.
• Assist with daily budget pacing and spend allocation.
• Monitor core KPIs (CVR, CAC, ROAS, MER) and identify performance trends.
• Suggest and execute optimizations, including pausing underperforming ads and consolidating winners.
• Support retargeting and prospecting adjustments and scaling efforts as performance allows.
• Pull performance reports from Meta and other platforms and reconcile platform data vs. blended attribution.
• Analyze attribution trends in Northbeam (or similar) and support weekly/monthly reporting.
• Partner with the creative team to provide performance feedback and communicate insights clearly.
• Support campaign testing timelines and documentation.

• 2+ years of hands-on experience in paid social.
• Strong working knowledge of Meta Ads Manager (required).
• Experience with TikTok Ads Manager (plus).
• Familiarity with attribution tools such as Northbeam (or similar).
• Strong analytical mindset with ability to read data and draw insights.
• Detail-oriented with strong QA skills.
• Comfortable working in a fast-paced performance environment.

• Bonus: Experience with subscription or DTC brands, healthcare or regulated industries, creative testing frameworks, and strong Excel/Google Sheets skills.

• Remote role.