Paid Social Media Manager

Roku (Frndly TV team) is hiring a Paid Social Media Manager to accelerate user growth and engagement for its streaming products. The role owns cross-platform paid social strategy and execution across major and emerging social channels, balancing creative experimentation with data-driven optimization.

• Lead strategy, execution, and optimization of paid social campaigns across Meta, TikTok, YouTube, Snapchat, and other platforms.
• Develop and manage creative testing frameworks to identify top-performing concepts and messaging.
• Analyze and report performance metrics (CAC, ROAS, lifetime value) to drive insights and continuous improvement.
• Partner with creative, analytics, and product teams to align audience insights, creative strategy, and business objectives.
• Manage budgets, pacing, and forecasting to maximize ROI and efficient spend.
• Stay current on platform updates, algorithm changes, and best practices.
• Mentor and/or oversee agency partners or junior team members to ensure consistent performance and innovation.

• 5+ years of experience managing paid social campaigns with a performance marketing focus.

• Proven success managing large budgets and delivering strong CAC/ROAS outcomes.

• Hands-on expertise across Meta, TikTok, YouTube, Snapchat, and emerging social platforms.

• Deep understanding of creative testing, audience segmentation, and full-funnel optimization.

• Strong analytical skills with comfort interpreting data to make decisions.

• Strong communication and collaboration skills; ability to work cross-functionally in a fast-paced environment.

• Interest in streaming media, entertainment, and startup culture.

• Hybrid work: in-office Monday through Thursday; Fridays flexible for remote work (role/office policy dependent).

• Benefits include eligibility for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.