Social Media Lead

Kodiak Robotics builds AI-powered autonomous ground transportation technology for commercial trucking and the public sector. The Social Media Lead owns Kodiak’s social channels and turns campaigns, product updates, and milestones into on-brand content that supports awareness and investor perception. This role drives channel strategy, content production, community engagement, and performance analytics across major platforms.

• Lead daily management of LinkedIn, X, Instagram, YouTube, Reddit, and emerging social channels.
• Develop platform-specific posting strategies and maintain an organized content calendar.
• Translate campaigns, product updates, events, and announcements into channel-appropriate content.
• Monitor competitive activity and platform trends and adjust strategy accordingly.
• Write crisp, on-brand copy aligned to Kodiak’s tone and strategic messaging.
• Create short-form content using existing footage, images, and assets in collaboration with internal creative resources.
• Partner with video and design teams to produce social-ready assets for campaigns and launches.
• Monitor and respond to comments and brand mentions daily to maintain an accurate and thoughtful presence.
• Flag sentiment shifts, misinformation, or controversial topics to Marketing and Communications.
• Support proactive engagement with industry influencers, analysts, and partners when appropriate.
• Partner with Marketing, Comms, Legal, and Investor Relations to ensure accuracy and compliance.
• Support major announcements and events (press, partnerships, executive appearances, milestones).
• Align social performance with broader campaign goals and OKRs.
• Track KPIs across engagement, reach, follower growth, traffic, and content performance; produce insights and recommendations.
• Identify repeatable content patterns, high-performing formats, and experimentation opportunities.
• Perform other duties as assigned.

• 5+ years managing social channels for a technology, robotics, mobility, or AI-adjacent brand.

• Exceptional writing and editing skills with the ability to simplify technical topics without losing accuracy.

• Strong creative instincts and experience crafting short-form video, motion, and visual storytelling.

• Strong judgment and comfort operating in regulated, high-visibility industries.

• Strong familiarity with social analytics tools and performance measurement.

• Comfort working cross-functionally with executives, communications, designers, and product teams.

• Location: office centrally located in Mountain View, CA.

• Compensation: competitive package including equity and biannual bonuses; base pay range provided for California (SF/Silicon Valley) location.

• Benefits: medical, dental, and vision plans; flexible PTO; generous parental leave; long-term disability, short-term disability, and life insurance.

• Wellbeing benefits: Headspace, One Medical, Gympass, Spring Health.

• Retirement and accounts: Fidelity 401(k); commuter benefits; FSA, dependent care FSA, HSA.

• Office perks: dog-friendly, free catered lunch, fully stocked kitchen, free EV charging.

• Other programs: referral bonuses, patent bonuses, and various incentive programs.

• Eligibility/Compliance: role may require additional scrutiny related to residence, U.S. person status, and/or citizenship; export license or national security-related restrictions may apply; visa sponsorship may be available for eligible candidates.

• Hiring process notice: a third-party AI tool is used for initial screening; final decisions are made by human recruiters; candidates may request separate review.