Senior Director, Marketing B2B

WildBrain is a global kids and family entertainment company with a large digital network across YouTube, FAST, and AVOD and distribution partnerships across major platforms. The Senior Director, Marketing (B2B) leads B2B marketing for Audience Engagement to strengthen advertiser demand, industry perception, and go-to-market execution. The role is focused on measurable commercial outcomes that grow revenue for WildBrain’s digital network and partnerships.

• Own the B2B marketing strategy and roadmap tied to revenue outcomes (awareness, perception, demand) among advertisers, agencies, and platform partners.
• Define differentiated positioning and value propositions to improve competitiveness and pitch win rates.
• Translate data, product capabilities, and audience insights into clear commercial narratives that enable Sales.
• Lead go-to-market strategy for new product offerings, audience packages, tentpole programs, and category initiatives to drive pipeline and revenue impact.
• Partner with Sales Development, Client Success, and Partnerships to create feedback loops and improve content acquisition opportunities, deal velocity, meeting conversion, and partner engagement through decks, proof points, case studies, and narratives.
• Maximize commercial impact at key industry moments (upfronts, agency roadshows, advertiser presentations) measured by new opportunities and partner commitments.
• Align positioning and storytelling across Media Solutions, YouTube, FAST & AVOD teams to ensure consistent execution against priorities.
• Work with MarCom to align with corporate, investor, and brand-level messaging across external touchpoints.
• Build shared processes, tools, and calendars to increase execution efficiency across Sales, Marketing, Corporate, and Audience Engagement.
• Deliver thought leadership and a content strategy to grow inbound interest and strengthen category leadership with advertisers and trade media.
• Produce white papers, POVs, and insight-led storytelling to shape industry conversation and reinforce market value.
• Partner with PR & Comms to secure strategic speaking opportunities and visibility that builds reputation and advertiser trust.
• Define and track success metrics linking marketing activity to commercial outcomes (awareness lift, funnel progression, opportunity creation, pitch effectiveness).
• Use data to refine messaging, prioritization, and GTM strategy; report learnings and recommendations to senior leadership.
• Serve as a senior leader partnering with the EVP, influencing across teams without direct authority and building an accountable, collaborative execution culture.

• Proven experience delivering B2B marketing strategies that directly support revenue growth within digital media, advertising, entertainment, platform, or technology sectors.
• Strong understanding of the advertising ecosystem (agencies, brands, digital platforms).
• Exceptional strategic thinking and executive-level storytelling.
• Demonstrated ability to influence stakeholders and drive results in matrixed organizations.
• Comfort operating at both strategic and hands-on execution levels.

• Location: New York preferred or Los Angeles.
• Reporting to: EVP, Audience Engagement.
• Compensation: $150,000–$170,000 gross basic per annum (posted range).
• Benefits/Perks: Competitive benefits; investment in professional growth and development; inclusive, supportive workplace; accommodations available during recruitment.