Senior Growth Marketing Manager (B2B SaaS)

Railsware is seeking a Senior Growth Marketing Manager to join the Coupler.io team, a data integration platform helping businesses automate data collection and reporting. In this hands-on role, you will drive product growth and demand generation initiatives end-to-end, experimenting with lead generation, product-led, and community-driven growth approaches while working closely with product and sales teams.

Main Responsibilities:

• Drive growth by exploring new channels, owning product positioning and messaging, and translating complex data-integration capabilities into clear narratives for technical and business audiences
• Act as key liaison between product, sales, marketing, and customer success teams to ensure alignment on roadmaps and market feedback
• Lead communication strategy including email drips, release notes, in-app announcements, and webinars centered on benefits-led storytelling
• Analyze product and marketing funnel, surface insights, and generate data-driven growth hypotheses to improve acquisition, activation, adoption, and retention
• Conduct customer development interviews and market research to understand customer needs, pain points, and buying journeys
• Present product vision, features, and benefits to internal stakeholders, industry events, and key customers
• Architect and run go-to-market plans for new features, pricing tiers, and geographies

Required Skills and Experience:

• 2+ years of experience in product marketing for B2B SaaS products
• User acquisition experience with different marketing channels
• Experience driving growth through start-up and scale-up stages
• Proven track record managing demand generation campaigns with measurable impact
• Hands-on experience designing, launching, and scaling growth campaigns from 0 to 1
• Proficiency in designing and optimizing high-converting landing pages with structure, copy, CTAs, social proof, and A/B testing
• Strong analytical skills and proficiency in data analysis tools such as Looker Studio, Posthog, Amplitude, BI tools, and GA4
• Familiarity with customer-insight methodologies including JTBD, interviews, and surveys
• Strategic thinking with ability to develop long-term strategies and execute tactical plans
• Fluent English, both written and spoken
• Technical savviness and experience with technical products and APIs
• Excellent communication and presentation skills

Nice to Have:

• Proficiency in marketing analytics, ETL, and data-integration tools
• Familiarity with PLG motions, usage-based pricing, and community-led growth
• Experience launching PPC campaigns via Google Ads and LinkedIn Ads

Work Arrangement:

• Full-remote from any location or in offices located in Kyiv, Krakow, or Warsaw

Benefits and Perks:

• Competitive compensation with access to savings program and deposit policy
• Hardware policy with best equipment and regular updates
• 34 days per year paid time off (24 standard days + 10 additional days for public holidays)
• Health policy budget covering private sports and healthcare expenses
• Participation in local and international conferences
• Modern ergonomic office equipment including standing desks
• Fresh food and drinks provided in offices