Coordinator, Digital Marketing

Universal Music Group (Interscope Geffen A&M Records) is seeking a Digital Marketing Coordinator to support digital campaigns for world-class artists. The role focuses on maximizing streaming, engagement, and fan connection through coordinated digital marketing initiatives and analysis.

• Support digital marketing initiatives including online advertising campaigns, social media strategy, CRM management, short links, asset management, and website updates.
• Drive social media and streaming engagement through best practices, new tools, and platform optimizations.
• Create and implement strategic plans for video content across VEVO, Instagram, Facebook, and emerging platforms.
• Develop and maintain databases tracking account growth, budgets, CRM data, pitching, links, and influencer information.
• Create in-house campaigns for Spotify, Apple, and email collection to support artists and label marketing teams.
• Execute online advertising campaigns to increase streams, followers, engagement, and audience growth.
• Build engaging fan experiences via sweepstakes, games, websites, and related activations.
• Schedule social media posts and support posting plans for artist and label accounts.
• Maintain department and platform best practices.
• Compile monthly marketing and analysis reports.
• Assist with scheduling meetings, preparing agendas, and providing general team support.
• Reconcile digital marketing invoices and expenses.
• Participate in team meetings, discussions, and planning activities; perform other duties as assigned.

• 1+ years of relevant experience in digital marketing, artist management, booking, label, PR, or a marketing agency.
• Strong understanding of social media, streaming, content platforms, and music streaming promotion.
• Ability to work effectively in a collaborative team environment.
• Ability to thrive in a fast-paced, deadline-driven setting; proactive and task-oriented self-starter.
• Proficiency with Microsoft Word, Excel, PowerPoint, and Outlook; experience with Photoshop.
• Bonus: experience with Premiere, Final Cut Pro, Pro Tools, Google AdWords, HTML, CSS, and Facebook Business Manager.
• Preferred: 4-year college degree in marketing, business, or equivalent work history.

• Competitive compensation package with benefits and 401(k) savings plan with company matching (including immediate vesting on the first 5% of contributions, plus additional UMG contribution).
• Flexible paid time off plus paid holidays; 2-week Winter Break; Summer Fridays.
• Medical, dental, and vision insurance, including 100% coverage for out-patient in-network mental health services.
• Fertility coverage for eligible medical plan participants.
• Wellbeing allowance/reimbursements (e.g., fitness, travel, home enhancements, nutrition, spa; up to $720/year).
• Student loan repayment assistance and tuition reimbursement (after 12 months of service).
• Employee Assistance Program.
• Generous paid parental leave.