CRM / Lifecycle Email Marketing Manager

Headshot is seeking a CRM / Lifecycle Email Marketing Manager to build and optimize automated email communication with users. This role focuses on managing lifecycle campaigns, improving engagement metrics, and ensuring strong email deliverability for a fast-growing digital product.

• Build and manage lifecycle email campaigns (onboarding, engagement, retention, reactivation)
• Create automated email flows based on user behavior and product events
• Segment users and personalize email communication
• Monitor and improve email performance metrics (open rate, CTR, conversions)
• Manage email deliverability and domain reputation
• Set up and maintain SPF, DKIM, and DMARC authentication
• Monitor bounce rate, spam complaints, and inbox placement
• Run A/B tests to improve campaign performance
• Work closely with product and analytics teams

• 3+ years of experience in CRM, lifecycle marketing, or email marketing in B2C digital products (dating platforms, iGaming platforms, social or messaging apps, subscription-based products)
• Experience managing high-volume email campaigns (hundreds of thousands or millions of emails per month)
• Hands-on experience with marketing automation tools such as Braze, Customer.io, Iterable, Klaviyo
• Understanding of email deliverability concepts (SPF, DKIM, DMARC)
• Experience analyzing campaign performance and improving engagement metrics
• Knowledge of domain warming and email infrastructure

• Salary: 4,000 - 6,000 per month (gross)
• Opportunity to work with high-scale email campaigns
• International team and fast-growing product environment