Content & Community Lead

Summary

**Position Overview :** Title: Content \& Community Lead Location: New York, NY Reports to: Senior Director of Growth Marketing \& Senior Brand Marketing Manager Type: Full\-time; Hybrid Compensation: Negotiable (based on experience) The Content \& Community Lead is responsible for developing and implementing the brand’s social media strategy, social content creation, social commerce, and community \& influencer development. Playing a critical part in the growth of the brand by driving the expansion, engagement and effectiveness of our key marketing pillar of Content \+ Community, this role reports to the Director of Growth Marketing, and manages the Content \+ Community Coordinator and relevant agency support partners, with cross\-functional responsibility to the Brand Manager – Consumer; Brand Manager – Commercial; Creative Director; Retention \+ Paid; and E\-commerce Teams. We are seeking an individual with a track record in building brands in the beauty social landscape, ideally with experience in and/or a passion for fragrance, and a balance of trend insight, analytical savvy, and brand\-right instinct. **Key Responsibilities :** **Social Media Strategy** * Develop strategic social content calendars, balancing omnichannel needs (driving traffic to Ulta vs. brand’s own channels, etc.) * Brief and oversee in\-house social content creation: IG Stories, IG Reels and TikTok for both organic and paid content (in partnership with brand CRM members) * Analyze performance and recommend pivots and builds; present monthly and quarterly reports **Social Commerce** * Coordinate with TikTok agency partners to establish channel as a revenue and engagement driving lever * Manage Tiktok creator/affiliate and paid performance planning * Manage all TikTok Shop promotions: Mega Sales, category events, brand moments, and platform\-led opportunities. * Analyze performance of each promo (CTR, CVR, AOV, units sold, seller performance) and adjust strategies in real time. * Build bundles, limited drops, and TikTok\-exclusive SKUs to grow revenue and deepen brand connection on\-platform. **Community \& Influencer Relations** Lead community growth : * Utilize team and tools (ex. Creator IQ) to Identify brand\-right influencers (nano, micro and beyond) to grow and diversify gifting list and content creator roster (Amazon, Perfume TikTok, Lifestyle, etc.) * Develop brand\-right strategy to nurture community loyalty and engagement, including working with cross\-functional team (Brand Manager\-Consumer; Field Sales) to plan all brand activations and eventing Influencer / Affiliate Management : * Partner to develop quarterly and campaign level influencer campaigns including; digital contracts, gifting and seeding \- establishing best practices for this process going into 2026 * Acting as liaison between influencer and brand – outreach, rate and contract assistance, providing content feedback, etc. * Drive growth of affiliate program by identifying and nurturing high performing affiliates (owned program; Amazon program) and designing incentive programs * Develop and analyze data on influencer performance * Understanding of traditional affiliate and paid affiliate marketing tactics and optimizations Team Management : * Manage team on daily engagement with community across platforms **Trend Insight, Reporting, Analysis** * Identify and evaluate emerging platforms, management tools etc. and help implement if deemed appropriate * Develop consumer trend and brand\-level KPI reports, forming insights and learnings to drive social strategy * Optimize content \& copy based on insights and learnings * Monitor competitors updates within the social landscape and drive insights **Company Overview :** Tru Fragrance \& Beauty’s portfolio includes Gen\-Z favorite Le Monde Gourmand, fragrance\-as\-wellness brand Lake \& Skye, high\-performance body care brand Supersuite, and licenses including Yellowstone and Wrangler, with distribution including Ulta, Sephora EU, Nordstrom, Blue Mercury and many more. Tru maintains a premier position as a multidisciplinary innovation engine and supplier, with a roster of A\-list celebrity and retail partners, including American Eagle Outfitters, Target, TJ Maxx, and Urban Outfitters. Tru Fragrance \& Beauty operates out of Willowbrook, Illinois and New York City.