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LinkedIn

Sr. Solutions Marketing Manager - LinkedIn Marketing Solutions

Hybrid Lead $13.3k/mo

Summary

LinkedIn Marketing Solutions is hiring a Sr. Solutions Marketing Manager to lead video solutions marketing and influence customer perception and adoption through compelling positioning and go-to-market execution.

This role partners with Product, Sales, Marketing, PR, and agencies to deliver integrated multi-channel campaigns, narratives, and marquee event programming for priority product stories.

What you'll do

  • Lead the strategic build and execution of end-to-end GTM and multi-channel marketing campaigns for highest priority product solutions.

  • Develop on-brand messaging and positioning to support outbound communication across events, digital campaigns, thought leadership, PR, and content marketing.

  • Create foundational narratives and solution-level playbooks that simplify the product suite into consolidated frameworks tied to customer outcomes.

  • Partner with executive leadership, cross-functional stakeholders, and production agencies to produce tentpole event keynotes and activations (including NewFronts and Cannes).

  • Partner with research and PM/PMM teams to run customer research and use insights/data to articulate value and reasons-to-believe.

  • Collaborate with Sales on field enablement needs, including competitive narratives and 1-to-many sales content.

  • Serve as the voice and strategic guide for cross-functional and cross-marketing activations involving priority product stories.

  • Create programming and keynotes for marquee events to further product messaging with key audiences.

Requirements

  • 7+ years total work experience.

  • 5+ years in Product Marketing, Integrated Marketing, Content Marketing, or similar experience building multi-channel campaigns to launch products and product stories.

  • BA/BS degree or equivalent practical experience.

  • Deep understanding of media and advertising; strong experience working in ad tech (preferred).

  • Proven ability to develop business cases and create effective go-to-market strategies (preferred).

  • Strong cross-functional leadership and collaboration skills across product, marketing, sales, insights, and agencies.

  • Strong analytical skills using diverse data sources (platform analytics, research findings, customer interviews) to derive insights and craft narratives.

  • Excellent written/verbal communication, presentation skills, and executive presence.

  • Experience in complex, matrixed organizations; comfort with ambiguity; ability to manage multiple competing priorities and tight timelines.

  • Experience working with external agencies for creative development (preferred).

Conditions

  • Hybrid work model (mix of home and LinkedIn office on select days based on business needs).

  • Role can be based in San Francisco, Mountain View, or NYC.

  • Total compensation may include annual performance bonus, stock, and benefits.

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