Brand Strategy Assistant

Macy’s is a long-standing American retailer building innovative, culturally relevant brand experiences. The Brand Strategy Assistant supports the Brand Strategy team by gathering insights, monitoring trends, and helping develop and execute marketing campaigns and creative briefs. The role is designed for a curious, motivated candidate eager to grow in a fast-paced, high-performing team.

• Support development of campaign materials by gathering information and assisting with marketing plans.
• Gather, analyze, and synthesize data to inform campaign strategy and creative briefs.
• Partner with teams to deliver customer insights, cultural and market trends, and fashion forecasts on time.
• Monitor retail, fashion, and cultural moments to identify opportunities for brand relevance.
• Contribute to campaign postmortems to capture learnings and opportunities.
• Help manage internal schedules and meetings to keep projects on track.
• Build relationships with cross-functional stakeholders and agency partners to ensure strategy is connected and actionable.
• Help foster a positive, collaborative working environment.
• Perform other duties as assigned.

• 1–2 years of experience in marketing or a related field (or relevant internship experience).
• Understanding of consumer behavior and interest in brand messaging and strategy.
• Strong research and analytical skills; comfort using emerging technologies and AI tools.
• Curiosity about culture, retail, fashion, and/or consumer behavior.
• Ability to connect trends, business objectives, and creative work.
• Strong organizational and time management skills.
• Excellent communication and interpersonal skills; able to collaborate and contribute informed perspectives.
• Highly motivated, proactive, and eager to learn and grow.
• Bachelor’s degree encouraged or equivalent related work experience.
• Comfortable in a fast-paced, deadline-driven environment with flexibility during key moments.

• Competitive pay and benefits.
• Health and wellness coverage (medical/vision/dental and additional insurance options).
• 401(k) with company match.
• Paid time off and eight paid holidays.
• Continuous learning and leadership development opportunities.
• Colleague Resource Groups and volunteer opportunities.
• Merchandise discounts.
• Performance-based incentives/bonuses may be eligible.
• Annual merit review.
• Employee Assistance Program (mental health counseling and legal/financial advice).
• Tuition reimbursement.