Director, Social Media

Marc Jacobs International is seeking a Director, Social Media to join the Marketing team at its New York City (SoHo) headquarters. This role will define the brand’s social storytelling and cultural relevance while building social-driven commerce and measurable growth across key platforms.

• Identify emerging trends, creator movements, aesthetics, and cultural shifts and translate them into authentic brand storytelling.
• Set editorial direction for social with a clear point of view, tone, and narrative arc beyond the standard content feed.
• Ideate and execute cultural moments that drive organic attention and conversation while spotlighting product and brand.
• Lead fast, high-impact content production across short-form video, lo-fi creator-style formats, reactive moments, and trend-based storytelling.
• Perform hands-on creation responsibilities including editing, directing, and producing content.
• Build and manage creator-led production pipelines and a lean ecosystem of creators, editors, videographers, and freelance talent.
• Own cross-platform strategy across TikTok, Instagram, YouTube Shorts/Reels, Reddit, Substack, and emerging platforms.
• Tailor creative by platform using knowledge of algorithms, native formats, and audience behavior.
• Partner with E-commerce, CRM, and Media teams to drive awareness, traffic, conversion, retention, and community growth.
• Define performance benchmarks, track KPIs, and continuously optimize creative and strategy.
• Develop culturally credible creator and influencer partnerships and identify emerging talent early.
• Build and lead a high-performance social team and establish workflows for speed, experimentation, and creative excellence.

• 7–12+ years of experience in social media leadership, digital content, editorial strategy, or cultural storytelling roles.
• Proven experience leading social for a fashion, lifestyle, entertainment, or culturally driven brand.
• Track record of creating or leading cultural moments, viral content, or conversation-driving campaigns.
• Exceptional aesthetic sensibility and editorial judgment with deep understanding of internet culture and the creator economy.
• Ability to translate cultural insights into brand-safe, culture-forward storytelling.
• Hands-on short-form production experience (editing, directing, filming, and/or managing creator pipelines).
• Strong understanding of social KPIs, platform analytics, and performance optimization tied to business outcomes (traffic, conversion, retention, community growth).
• Experience leading teams and collaborating cross-functionally; strong communication skills to align creative ambition with business priorities.

• Location: Based in New York City (SoHo) headquarters.
• Compensation: Salary range $180,000–$190,000 annually (offered based on skills and experience).
• Benefits: Medical, dental, and vision insurance.
• Benefits: Short- and long-term disability coverage.
• Benefits: Employee discounts.
• Benefits: 401(k) plan with employer match and automatic employee contributions.