Bisnow
Event Email Marketing Coordinator
Hybrid Lead $4.6k–$10.7k/moest.
Summary
Bisnow is a leading B2B media platform for the commercial real estate industry, producing news, events, and marketing solutions across multiple markets. The Event Email Marketing Coordinator (internally titled Marketing Coordinator) leads event-focused marketing plans to drive ticket sales and revenue through email and multichannel campaigns. This role partners closely with tech, production, event coordination, editorial, and sales in a hybrid work setting.
What you'll do
- Lead event marketing for top-tier markets and own end-to-end marketing plans to drive attendee ticket sales (email, promotional messaging, ads, newsletters, social media, and more).
- Analyze and refine performance using Iterable, Google Analytics, SocialFlow (and related reporting) to understand conversion rates, optimize campaigns, and identify revenue opportunities.
- Improve product and event performance using data, analytics, and marketing best practices to strengthen the event portfolio and drive sales.
- Partner with sales and marketing to support advertiser demand generation via content marketing, ad campaigns, and search engine marketing to deliver inbound leads.
- Collaborate with production and sales to develop strategies and messaging tailored to local audiences.
Requirements
- 1–3 years of marketing experience in media, live events, or a digital marketing role.
- Hands-on email marketing experience, ideally for event promotion or promotional campaigns.
- Experience building, optimizing, and reporting on multichannel marketing campaigns.
- Strong Excel skills and strong analytical capabilities.
- Ability to work independently, manage multiple priorities, and pivot quickly in response to change.
- Team-oriented mindset with the ability to execute independently.
- Experience with Iterable (or another email marketing tool), Google Analytics, Canva; event marketing experience required.
- Must be authorized to work full-time in the United States; no visa sponsorship provided.
Conditions
- Hybrid schedule: in-office 3 days per week and work-from-home 2 days per week.
- Office location: 123 William Street.
- Benefits include medical, dental, and vision insurance (effective 1st of the month following start date); short- and long-term disability (including maternity/paternity leaves); 401(k) profit sharing plan; FSA/HSA/dependent care accounts.
- Time off: unlimited vacation days, 7 paid sick days, 9 paid holidays.
- Additional perks: referral bonus program, pet-friendly offices, quarterly bonuses.