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Proxy-Seller

Lifecycle Marketing Manager

Remote Middle $4.2k–$9.4k/moest.

Summary

Proxy-Seller is a proxy infrastructure company serving hundreds of thousands of users globally with a growing B2B Enterprise motion. We're seeking a Lifecycle Marketing Manager to own email marketing and CRM automation, building the function from scratch including strategy, tech stack selection, and execution across the full customer journey.

What you'll do

Primary Responsibilities:

  • Build lifecycle marketing strategy and roadmap for B2B (60-70%) and B2C/self-serve (30-40%) segments
  • Select, implement, and manage marketing automation platform
  • Design and execute automated sequences: nurturing, onboarding, retention, reactivation, and win-back campaigns
  • Build lead scoring model and behavioral triggers for personalization
  • Segment database by ICP, product usage, lifecycle stage, and engagement
  • Coordinate with Sales/SDR on MQL criteria, handoff process, and lead nurturing
  • Own deliverability: domain reputation, list hygiene, and compliance
  • Track and optimize: open rate, CTR, conversion, and revenue attribution

Requirements

Required Skills & Experience:

  • 4+ years in email/CRM/lifecycle marketing with B2B experience
  • Hands-on experience building automation workflows, lead scoring, and behavioral triggers from scratch
  • Deep knowledge of email deliverability (SPF, DKIM, DMARC, reputation management)
  • Experience with marketing automation platforms (HubSpot, Customer.io, ActiveCampaign, Klaviyo, or similar)
  • Strong segmentation skills: RFM, behavioral, lifecycle-based
  • Data-driven approach: A/B testing, cohort analysis, attribution
  • Upper-Intermediate+ English proficiency (written communication, content creation)
  • Comfortable with AI tools for content, analysis, and workflow optimization

Nice to Have:

  • Experience in proxy/data infrastructure/API/cybersecurity space
  • ABM campaign experience
  • Copywriting skills and ability to write emails independently
  • Experience integrating marketing automation with CRM (Pipedrive, HubSpot CRM)

Conditions

Schedule & Location:

  • Full-time remote with flexible schedule

Benefits & Perks:

  • Ownership: build the function from zero, select your tools, shape the strategy
  • Direct revenue impact on conversion and retention
  • Education budget for courses, certifications, and corporate English
  • PTO: 21 vacation days + 12 days off + 7 sick days + public holidays
  • Equipment provided after probation

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