Product Marketing Manager

Headway Inc is a global EdTech company ranked 4th among the World's Top EdTech Companies by TIME magazine, revolutionizing lifelong learning with digital products for over 150 million users. This Product Marketing Manager role focuses on driving growth, monetization, and user engagement for Nibble, an interactive learning app for adult learners.

• Drive growth strategy: shape and execute experiments, build a clear roadmap, and prioritize initiatives that accelerate product growth and new revenue
• Own key metrics: monetization, conversion, retention, ARPU, and LTV
• Orchestrate daily operations: drive smooth team collaboration and ensure alignment across functions
• Lead through insights: conduct market and user research to spot untapped growth opportunities
• Build bridges: collaborate with user acquisition, creative marketing, and product teams
• Empower the team: foster a culture of accountability, experimentation, and continuous learning
• Think strategically: understand competitors, market trends, and user conversion motivations

• Analytical foundation: proficiency with Amplitude/Tableau, event-based analytics, and metrics like CR, CTR, ARPU, LTV, CAC, and retention
• A/B testing experience: from hypothesis building to defining success metrics and validating statistical significance
• Monetization understanding: familiarity with subscription models, freemium, and pricing strategies
• Excel/Sheets skills: confident building dashboards and working with cohort analysis
• Growth mindset: curiosity to explore new approaches, fast learning ability, and willingness to take ownership
• Strong communication and facilitation skills: ability to explain complex ideas simply and collaborate effectively across teams
• Alignment with team values (SELECT)

• Work within an ambitious team on a socially impactful education product
• Office with reliable shelter, generators, satellite internet, and other amenities
• Access to corporate knowledge base and professional communities
• Personal development plan
• Compensation for English language learning, external training, and courses
• Medical insurance and full sick leave compensation
• Company doctor and massage in the office
• Sports activities: running, yoga, boxing, and more
• Corporate holidays: paid week-long holiday twice a year
• Supporting initiatives that help Ukraine