Regional Sales Manager

Celsius Holdings, Inc. is a global consumer packaged goods company behind CELSIUS, Alani Nu, and Rockstar. The Regional Sales Manager leads distributor partnerships and a field sales team within an assigned territory to grow sales, improve retail execution, and increase brand visibility through strong route-to-market and DSD strategies.

• Lead and manage a field sales team and DSD distributor network to drive case sales and brand visibility.
• Develop and execute regional business plans aligned with national objectives.
• Drive distributor accountability using performance metrics, sales targets, and territory reviews.
• Deliver strategic presentations to key accounts and regional customers.
• Conduct market surveys to evaluate product performance and competitive activity.
• Partner with field marketing to execute events and brand activations.
• Resolve escalated customer concerns and maintain service standards.
• Analyze sales data and prepare reports, forecasts, and performance dashboards for leadership.
• Oversee new hire onboarding, training, coaching, and performance development.
• Support innovation launches through forecasting and retail support.
• Manage budget planning, program execution, and administrative compliance.

• Experience: 6+ years in sales and people management within the beverage or consumer packaged goods (CPG) industry.
• Education: Bachelor’s degree in Business, Marketing, or a related field.
• Strong communication skills and stakeholder engagement ability.
• Experience with DSD networks and distributor performance management.
• Proficiency with Excel, CRM platforms, and sales analytics tools.
• Knowledge of retail execution, merchandising, and market activation strategies.
• Willingness to travel extensively across the assigned territory.
• Valid U.S. driver’s license and clean driving record; must pass MVR screening.

• Role type: Full-time.
• Work style: Field-based; must be present in assigned market; driving position.
• Compensation: Base $80k–$100k plus bonus and incentives; may be eligible for additional compensation (e.g., RSUs) per company plans.
• Benefits: Medical, dental, and vision; long- and short-term disability; life insurance; 10 vacation days (accrual policy); 11 paid company holidays; 401(k) with company match; identity theft and legal services.