Senior User Acquisition and Growth Manager

Coinask is building a generative AI co-pilot for crypto market data exploration through a chat interface, operating as a B2B SaaS product targeting global markets. We are seeking a Senior User Acquisition and Growth Manager to independently lead and scale performance marketing campaigns across Meta and Google platforms. This role focuses on driving user acquisition, optimizing conversion funnels, and expanding to new traffic channels while managing budgets and achieving strong unit economics.

• Lead and manage user acquisition campaigns on Meta (Facebook/Instagram) and Google Ads (Search, Performance Max, YouTube/Discovery)
• Plan, launch, and optimize campaigns daily against KPIs including CPA, CAC, ROMI, LTV, and payback period
• Execute continuous A/B testing of creatives, audiences, offers, landing pages, and funnels
• Manage full funnel from click to activation/payment; identify bottlenecks and conversion optimization hypotheses
• Test and scale new traffic sources: TikTok Ads, LinkedIn Ads, Twitter/X Ads, and DSP/ad networks
• Conduct market and competitor analysis for fintech/crypto/stocks verticals
• Build GA4 dashboards and product analytics for marketing and funnel metrics
• Generate regular reports on channels, campaigns, creatives, and unit economics
• Collaborate with product and data teams on lead quality, retention, and monetization improvements

• 3-5+ years of hands-on experience in User Acquisition, Performance Marketing, or PPC with focus on Meta and Google Ads
• Proven track record managing SaaS, subscription, or digital products (EdTech, Productivity, Fintech, etc.) in white verticals
• Experience managing budgets of $100k+/month across channels
• Global markets experience with preference for Tier-1 markets (US, Canada, UK, EU)
• Deep hands-on expertise with Meta Ads and Google Ads for launch, optimization, and scaling
• Strong A/B testing and funnel optimization skills across creatives, offers, and pricing
• Proficiency in GA4, Excel/Google Sheets, and basic BI dashboards
• Strong analytical mindset with data-driven decision-making ability
• Independent work style with ownership mentality
• Upper-Intermediate+ English proficiency for communications across platforms and markets

Web-first model with initial focus on web sign-up, onboarding, and monetization; mobile (iOS/Android) integration planned for later phase. Solo role initially with no agencies or media buyers in team. Remote work arrangement not specified.