Senior Manager, External Communications & Social Reputation

Beast Industries (MrBeast) is a global media and entertainment company founded by Jimmy Donaldson, operating across digital media, philanthropy, consumer products, and new business initiatives. The Senior Manager, External Communications & Social Reputation will shape real-time public engagement and protect and elevate corporate and executive reputation across high-signal platforms. This role builds systems, governance, and playbooks to engage authentically while improving brand sentiment and trust.

• Define and evolve the brand’s public voice and engagement strategy across high-signal platforms (X, Reddit, LinkedIn, and emerging channels).
• Build and manage an editorial calendar focused on reputation, thought leadership, and trust-building.
• Create tone-of-voice guidelines, scenario-based response protocols, and escalation pathways.
• Partner with the CEO and Founder to strengthen LinkedIn presence, content cadence, and professional footprint.
• Identify, train, and empower internal subject-matter experts to engage with communities when appropriate.
• Lead timely, high-judgment responses to emerging issues, balancing speed, brand values, and strategic impact.
• Implement social listening, trend monitoring, and early-warning analytics to stay ahead of conversations.
• Deliver concise weekly insights, recommendations, and reporting to leadership.
• Collaborate with marketing, content, and agency partners to align swim lanes and execution.
• Provide on-the-ground media and engagement support in New York as needed.
• Mentor early-career communications team members and support hiring/development decisions over time.

• 6–9+ years of experience in external communications, direct-to-community engagement, or social-first reputation roles.
• Deep fluency in X (Twitter) and strong understanding of Reddit dynamics; comfort with LinkedIn executive positioning.
• Proven experience managing high-visibility issues or crises in public environments.
• Track record of building systems, workflows, and measurement frameworks from the ground up.
• Experience advising or partnering directly with senior executives or high-profile leaders.
• Demonstrated success mentoring or developing early-career communicators.

• Preferred:

  • Experience shaping employer brand or culture storytelling on LinkedIn (video formats a plus).
  • Background in entertainment, creator economy, media, gaming, or agency environments.
  • Familiarity with social listening and sentiment analysis tools.
  • Experience coordinating with PR agencies and managing press relationships.

• Location/Schedule:

  • Hybrid role based in New York with 3+ days per week in office.

• Benefits/Perks:

  • Competitive salary.
  • Medical (Blue Cross Blue Shield), dental, vision, and company-paid life insurance.
  • Company contributions to Health Savings Accounts (HSA).
  • 401(k) plan with Safe Harbor company matching.
  • Flexible vacation policy and paid company holidays.
  • Company-provided technology package.
  • Relocation assistance where applicable, including travel and company-provided housing for the first 90 days.