Social Media Manager

Printemps New York is hiring a Social Media Manager to lead the day-to-day execution of its social presence across strategy, content creation, community engagement, and paid media. This role supports brand and business goals by creating fashion-forward content, optimizing performance with analytics, and growing an engaged audience in a fast-paced luxury retail environment.

• Build and execute a social media strategy aligned with brand and business goals.
• Plan and manage a detailed content calendar across Instagram, Facebook, and TikTok (as it launches).
• Monitor trends, platform updates, and cultural moments relevant to fashion and lifestyle audiences and activate real-time opportunities.
• Create and edit high-quality visuals and written content (Reels, photos, Stories, carousels).
• Use AI content tools (e.g., ChatGPT, Canva AI, CapCut or similar) to ideate, design, and optimize content while maintaining brand standards.
• Write engaging captions and calls-to-action.
• Coordinate external photographers and videographers as needed.
• Plan, launch, and optimize paid social campaigns (Meta, TikTok, etc.).
• Manage budget allocation and campaign objectives (traffic, engagement, conversion).
• Track KPIs (ROAS, CTR, engagement rate, conversion) and deliver regular performance reporting.
• Continuously test and optimize creative formats and targeting strategies.
• Manage daily community engagement across channels (comments, DMs, mentions) using an authentic brand voice.
• Drive community growth through UGC, polls, Q&A, and trend-based engagement initiatives.
• Manage influencer relationships and collaborations (paid and unpaid), including gifting and partnership content.
• Use platform analytics, TikTok Analytics, and Google Analytics to identify trends and inform strategy adjustments.
• Collaborate cross-functionally with Buying, Events, PR, Retail, and other teams to support launches and activations.

• 2–5+ years of social media management experience for fashion, beauty, or lifestyle brands.
• Deep understanding of Meta, TikTok, and other relevant social platforms.
• Proven experience managing both organic and paid social campaigns.
• Strong aesthetic sense and ability to maintain and elevate brand visual standards.
• Proficiency with Canva and CapCut; basic graphic/video editing skills (Adobe Creative Suite is a plus).
• Experience using AI content tools and workflows (e.g., ChatGPT, Canva AI) for ideation and execution.
• Hands-on experience with social analytics, reporting, and performance optimization.
• Excellent written and verbal communication skills, including on-brand caption writing.
• Strong short-form video editing skills for Reels/TikTok and content repurposing.
• Community-building experience with demonstrated engagement growth.
• Creative campaign ideation experience from concept through execution.
• Highly adaptable, proactive, solution-driven, and comfortable in a fast-paced, evolving environment.
• Entrepreneurial/startup mindset with the ability to take initiative and work autonomously.
• Strong fashion industry knowledge with trend awareness and understanding of fashion audiences.
• Ability to collaborate effectively across marketing, retail, PR, and events teams.
• Must have legal authorization to work in the United States (no work authorization sponsorship).

• Work arrangement: 100% on-site (no remote work).
• Office location: One Wall Street corporate office.
• Eligibility: No work authorization sponsorship; candidates must be authorized to work in the United States at time of application.
• Employer policies: Equal employment opportunity employer; reasonable accommodations available via Careers@printemps.nyc.
• Culture: French and luxury culture; collaborative, inclusive environment.