Marketing Operations Manager for B2B SaaS Rwazi

Rwazi is a Decision AI company operating in 195 countries with $12M Series A funding, serving Fortune 500 enterprise clients across Consumer Intelligence and AI Training Data. This role is the operational backbone of the marketing function, reporting to the Director of Product Marketing to execute a bold marketing strategy and build marketing ops infrastructure from scratch.

Website CRO & Landing Pages (20%) - A/B tests, landing page copywriting, forms, CTAs, conversion experiments, coordinating Webflow developer, programmatic SEO pages copy and publishing.

Contractor & Process Management (25%) - Managing 5+ contractors (Webflow dev, PPC specialist, analytics, motion designer, AI SEO lead), documenting processes, maintaining task tracking and delivery schedules.

Performance Marketing (15%) - Google Ads optimization, Meta retargeting, LinkedIn Ads, pixel and audience management.

Sales Enablement (15%) - Creating battle cards, case studies, one-pagers, ROI calculators for 7-person sales team in collaboration with design team.

Marketing Automation & CRM (15%) - Building lead nurturing in HubSpot including scoring, drip campaigns, BANT flows, welcome sequences.

GTM Ops & Reporting (10%) - Bridging Marketing, Sales, GTM Engineer and Product teams with weekly dashboards and monthly executive reports.

• 3-5 years B2B SaaS marketing experience (in-house, not agency-only)
• Advanced HubSpot expertise with workflow building experience
• Hands-on Google Ads optimization or deep understanding
• Experience with Meta/LinkedIn Ads and retargeting
• Strong English copywriting (C1+ level)
• Proficiency with GA4, GTM, UTMs, attribution basics, email marketing
• Contractor/vendor management experience
• A/B testing and CRO methodology knowledge
• Understanding of full SaaS funnel and cross-funnel operations
• Daily workflow with AI tools (Claude, ChatGPT)
• Project management tools expertise
• Bonus: Claude Code proficiency, Clay/Apollo/Instantly experience, n8n/Zapier/Make automation, data or market research platform experience

Schedule: Full-time

Location: Remote (GMT+2 to GMT+8 timezone)

Hiring Timeline: Ready to hire within 1-2 weeks

Benefits & Growth: Build marketing ops from zero with direct impact on every process, real growth path as marketing team scales, manage growing team, work with experienced leadership (GTM/creative Director, 10-year enterprise B2B VP Product, ex-Uber Head of Monetization), global impact across 195 countries.