Social Media Content Strategist

Steel City tells stories and is hiring a Social Media Content Strategist to build a social media content pipeline across channels. The role focuses on ideation, organization, trend monitoring, and ensuring on-brand storytelling through consistent messaging.

This is a part-time remote position supporting social media strategy, execution planning, and brand presence while aligning efforts with broader marketing and business objectives.

• Create and implement social media strategies and content plans across channels.

• Build and maintain a social media content pipeline with clear prompts for the content creation team.

• Monitor trends and translate insights into on-brand story ideas and content direction.

• Optimize social media channels and manage the brand’s online presence.

• Analyze social media performance metrics using analytics tools and platforms.

• Engage with the online community and support audience interaction.

• Ensure consistent messaging and brand alignment across content.

• Collaborate with cross-functional teams to align social media with marketing and business objectives.

• Experience in social media marketing, social media optimization (SMO), and strategy development.

• Strong communication and public relations skills.

• Proficiency in developing and executing actionable content strategies.

• Knowledge of social media analytics tools and platforms.

• Ability to work independently and meet deadlines.

• Prior experience in a similar role; apparel brand experience preferred.

• Bachelor’s degree in Marketing, Communications, or a related field (plus).

• Part-time.

• Remote.