Creator Reputation Manager - TikTok Operations

TikTok is seeking a Creator Reputation Manager within TikTok Operations to partner with high-impact professional creators and strengthen product understanding, adoption, and trust across the creator ecosystem. The role focuses on execution and scalable creator engagements that drive measurable product outcomes rather than talent management or personal branding.

• Manage relationships with high-impact professional creators and engage them on product updates, tools, and monetization opportunities.
• Identify and activate creators who can serve as credible product advocates for the wider creator community.
• Act as a creator-facing product spokesperson across TikTok-owned channels.
• Write quick-turn scripts, appear on camera, and engage creators in VOD, live, or unscripted settings for launches and updates.
• Translate product features into creator-relevant narratives that drive awareness, perception, and adoption.
• Drive creator participation in priority programs, pilots, and initiatives, ensuring scalable and repeatable execution.
• Own creator communications, timelines, and day-to-day execution across initiatives.
• Partner with Product, Creator Marketing, Monetization, and Comms teams.
• Collect and synthesize creator feedback and behavioral insights to inform product and go-to-market decisions.

• Deep understanding of professional creators and their incentives, pain points, and influence.
• Strong relationship-building skills.
• Proven ability to leverage creator relationships to achieve product goals and metrics.
• Comfortable being camera-facing and speaking credibly about products.
• Strong program management skills, including execution, organization, and follow-through.
• Clear communication skills with the ability to simplify complex product concepts.

• Preferred:

  • Experience as a creator or working closely with professional creators.
  • Background in creator partnerships, product marketing, or community strategy.
  • Experience supporting product launches or adoption programs.

• Compensation: base salary range $104,711–$235,980 annually (varies by city, experience, and location); may include discretionary bonuses/incentives and restricted stock units.

• Benefits (day one): medical, dental, and vision insurance; 401(k) with company match; paid parental leave; short-term and long-term disability coverage; life insurance; wellbeing benefits.

• Time off: 10 paid holidays per year, 10 paid sick days per year, and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

• Additional: reasonable accommodations available during recruitment.