Marketing Manager

VReal Soft is seeking a Marketing Manager to join their growing team. The role focuses on developing and implementing marketing strategies to attract new partners and clients, managing advertising budgets, and overseeing content creation across multiple channels. This position was created due to an increase in the company's project portfolio.

• Development and implementation of marketing strategies to attract new partners and clients
• Planning and optimization of advertising budgets
• Planning and organization of content creation (blogs, articles, social networks, cases)
• Team management (designer, content manager)
• Development of the company's portfolio and social media accounts
• SEO and analytics - monitoring and optimizing site performance using Google Analytics and SEMrush
• Regular reporting and KPI monitoring
• Brand development and HR branding
• Competitive environment monitoring and market analysis
• Reporting on effectiveness, reach and user behavior

• Minimum 2 years of experience in digital marketing (preferably in IT sector)
• Deep understanding of marketing principles including market research, segmentation and targeting
• Experience in digital marketing (SEO, content marketing, SMM, email marketing) and its analytics
• Experience setting up advertising campaigns (LinkedIn Ads, Google Ads)
• Understanding of web and mobile IT market specifics
• Experience working with foreign markets (especially USA and Europe)
• Knowledge of B2B marketing and lead generation in IT outsourcing
• Basic knowledge of CRM systems principles
• Ability to perform and delegate agreed functions
• Strong analytics and optimization skills (KPI tracking, data analysis)
• English level B2 or higher

No specific information about schedule, location, or benefits provided in the job posting.