Lead Growth Manager (Web Funnels)

A-Players is seeking an experienced Lead Growth Manager to join their Growth Team and own the revenue performance of a funnel cluster within the Business Unit. In this hands-on leadership role, you will define and drive growth strategy, ensure measurable revenue impact, and lead experimentation initiatives across a complex multi-product environment. You will combine strategic direction with personal execution, running high-impact experiments while developing and coordinating a high-performing growth sub-team.

• Own revenue performance of funnel cluster from first screen to payment, with accountability for conversion, ARPU, LTV, and financial contribution
• Define and execute growth strategy, identifying and prioritizing highest revenue-impact opportunities
• Define key growth directions and ensure high-quality hypothesis generation aligned with strategic revenue goals
• Establish scalable experimentation framework with consistent measurable output, personally leading high-impact initiatives
• Define and evolve monetization strategy including paywall, pricing, trial, and upsells to drive sustainable ARPU and LTV growth
• Make data-driven scaling decisions based on unit economics and financial impact
• Lead and develop growth specialists, distribute responsibilities, and ensure execution quality
• Enhance perceived product value through offer positioning, messaging, UX testing, and segmentation strategies
• Build repeatable and scalable growth framework, increase experimentation maturity, and reduce time-to-test
• Influence Business Unit roadmap and prioritization through revenue-driven argumentation

• 1+ year of experience in a Growth Lead or similar role leading growth direction or owning revenue-critical funnel area
• 3+ years of experience in Growth, CRO, or Monetization Manager roles in B2C digital products
• Proven hands-on experience with end-to-end web funnels (landing page, signup, trial, payment)
• Strong experience in subscription-based B2C digital businesses
• Practical experience launching and analyzing A/B tests including hypothesis formulation, test design, analysis, and decision-making
• Deep understanding of monetization mechanics (paywall, pricing, trial models, offers, upsells)
• Deep understanding of unit economics (ARPU, LTV, CAC, contribution margin) and ability to connect funnel decisions with financial outcomes
• Experience influencing prioritization through revenue and data-driven reasoning
• Strong analytical skills and confident use of analytics tools such as Amplitude or Tableau
• Experience prioritizing hypotheses using impact, effort, and revenue potential frameworks
• Upper-Intermediate (B2+) level of English

• Flexible schedule with opportunity to work remotely or in a stylish and comfortable office
• Highly competitive compensation package recognizing expertise and experience level
• Performance review practice to exchange feedback and discuss cooperation terms
• Respect for work-life balance including holidays and sick days
• Additional medical insurance
• Compensation for specialized training and conference attendance
• Restaurant lunches at company expense for office-based employees
• Endless supplies of food throughout the year
• Bright corporate events and employee gifts
• High decision-making speed and diverse projects
• Ultimate ownership of product business metrics
• Effective and friendly communication at all levels