ONDO
Integrated Brand Marketing Manager/Sr. Associate
Summary
ONDO is hiring an Integrated Brand Marketing Manager/Sr. Associate to bridge brand storytelling, creative strategy, and performance marketing. This role owns brand voice and drives go-to-market campaigns by turning performance data into high-converting creative across paid and organic channels.
What you'll do
- Partner with paid media and creative agencies to direct, project manage, and approve performance marketing creatives.
- Lead briefing, concepting, and copywriting for performance marketing channels to translate the brand story into conversion-focused assets.
- Join weekly performance syncs to analyze campaign data and convert insights into creative strategy and planning.
- Package and deliver creative content to performance partners using internal content workflow systems.
- Develop and manage an organic content calendar across Instagram, TikTok, Facebook, YouTube, LinkedIn, and emerging platforms.
- Own community building by setting the tone for DMs, comments, and proactive engagement.
- Collaborate with the Founder/CEO to evolve brand identity and maintain a consistent voice across touchpoints.
- Write brand-aligned copy for integrated campaigns, product launches, and daily social engagement.
- Lead project management for launches, promotions, and seasonal events across paid, organic, email, and web.
- Manage email and SMS campaign timelines with the retention team, including creative slicing and feedback loops.
- Coordinate with ecommerce and in-house design teams on website content updates, task allocation, and feedback cycles.
- Act as day-to-day lead for external agency partners (creative, media, PR) to ensure clear communication and deadlines.
- Lead influencer and affiliate marketing strategy and communication, including gifting, ambassadors, and paid partnerships.
- Own PR and gifting strategy with PR partners, including approvals of media selections, influencer partnerships, and creative output.
Requirements
Experience: 3+ years in integrated marketing, brand marketing, or creative strategy (ideally consumer, DTC, lifestyle/fashion).
Analytical creative: Ability to brainstorm campaign ideas, write strong copy, and interpret performance data for strategic insights.
Data fluency: Highly analytical; able to understand marketing metrics, interpret data across advertising platforms, and collaborate with quantitative teams.
Platform expertise: Deep understanding of social trends and tailoring creative by channel (Meta, TikTok, YouTube, Pinterest).
Relationship management: Experience managing external partners (PR/media/production agencies) and internal creative teams.
Organization: Strong project management skills; able to manage multiple timelines in a fast-moving environment.
Location: Must be able to commute to the Manhattan (Gramercy Park) office.
Preferred: Lifestyle/fashion DTC experience; intermediate video editing or familiarity with Canva, CapCut, or Adobe Creative Suite; influencer outreach and affiliate performance tools/platforms; excited for a cross-functional role.
Conditions
Location: On-site in Manhattan (Gramercy Park), New York.
Commute: Must be able to commute to the office.
Compensation: Expected salary range $90,000–$115,000 annually.
Application: Resume attachment required for consideration.